Auro-3D New StormAudio Division Reenergizes Immersive Audio at CEDIA 2016

September 19 2016, 03:10
Belgium-based brand StormAudio made its worldwide launch at CEDIA 2016 where the company unveiled its line of high-end immersive audio home theater processors and amplifiers. The Home Entertainment and Luxury Audio Division of Auro Technologies wants to push the boundaries of performance in audio electronics, introducing innovations in 3D audio processing and Immersive Sound, offering support for Dolby Atmos, DTS:X and Auro-3D immersive audio formats.

Unveiled at the StormAudio booth during the CEDIA 2016 show in Dallas, TX, StormAudio’s line is comprised of best-in-class immersive audio processors and amplifiers compatible with existing and future leading sound formats, including Dolby Atmos, DTS:X and Auro-3D, all designed with exclusive features for complete integration and control. Targeting specialty AV retailers and integrators, StormAudio’s efforts in the Americas is being organized by channel veteran companies Clarity AV International, led by principal Mark Cichowski (business development). The Clarity AV team will also be responsible for developing the Pacific Region.

“One reason I got involved with StormAudio is that I believe the immersive category itself is up-and-coming, that people are progressing to this for their home theaters,” says Mark Cichowski. “With the engineering heritage and background that parent company Auro Technologies and their world-class recording studio Galaxis Studios brings, the quality of this line is very high and I am confident they will keep it that way. They have strong resources and funding to provide world-class support, properly develop the channel, and make it a sustainable model. StormAudio has worked hard to simplify the install and user-interface experience for the integrator. This venture has all the makings for success and the opportunity to eclipse the 2 or 3 brands that occupy the space.”

StormAudio will initially offer three processors (from 16- to 32-channels) and three power amplifiers (8- to 16-channels), designed and manufactured in France underneath the guidance of StormAudio Senior Vice President Yves Trélohan, head of the Home Entertainment and Luxury Audio Product Division.

“It is a great opportunity to launch our StormAudio product line worldwide at CEDIA. To succeed in the US domestic market is one of our key priorities in the coming months, and I am convinced that we have established the proper sales, marketing and operations structure domestically to complement our state-of-the-art product line, and to become an extremely successful player in this market,” says Trélohan.

The three StormAudio processors are models ISP 3D.16 ELITE, ISP 3D.32 ELITE and ISP 3D.32 Elite Reference Edition and retail for $13,800, $18,400, and $23,000 respectively. Competitive advantages of the line include its compatibility with all three immersive audio sound formats; shared and very intuitive user-interface; scalable modular platform design approach and remote-monitoring capabilities.

The amplifiers, models PA 8 MASTER, PA 16 ELITE and PA 8 ELITE retail for $6,900, $11,500, and $9,200 respectively. Each benefits from a large power supply with highly-efficient high-current amplifier modules. Employing an electronically-managed vent system to ensure temperature control, the amps are designed for rack-mounting and can be remotely-monitored. |
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