According to the Advanced Television Systems Committee (ATSC), 66 markets are now live with ATSC 3.0 services, and consumer technology companies are planning new products for over-the-air reception. New products and services will be shown at CES 2023 by ATSC members and exhibit sponsors Gaian Solutions, Hewlett Packard Enterprise, Pearl TV, and Sinclair Broadcast Group.
ATSC 3.0 is the next-generation terrestrial broadcast system that is built on the same Internet Protocol backbone as today’s popular streaming media platforms. It is designed to bring together “Over-the-Air” with “Over-the-Top” content. ATSC 3.0 delivers better video quality and immersive audio to viewers, provides the capability of advanced emergency information and alerting, and is easily adaptable for future technologies.
"US broadcasters delivered 26 new NEXTGEN TV markets to reach 66 by year end 2022. We are looking ahead to another year of continued deployments across the U.S. and sales of new consumer receivers. Consumers have already purchased millions of NEXTGEN TV receivers, with thousands more to be sold each day throughout 2023. We’re expecting launches soon in both Miami and Boston, with broadcasters expected to continue their aggressive market launch schedule this year," says Madeleine Noland, President of ATSC.
Noland will participate in a CES session titled "Changing Dynamics of TV Viewing," on Saturday, January 7 (North Hall N258 at 11:00AM Pacific time) as panelists discuss how television "never stops reinventing itself" with a "fiercely competitive" industry with record sales.
"South Korea and Jamaica are on-air now with ATSC 3.0, and Brazil has selected key ingredients of the standard as they move to their own next-generation system. Other countries are also looking at how ATSC 3.0 is being deployed and how their local markets might benefit from a similar rollout. Meantime, our organization is looking ahead to refinements and improvements in the ATSC 3.0 standard that will allow broadcasters to respond to ever-shifting market opportunities," Noland says.
Among the products on display at the ATSC CES booth are both integrated NEXTGEN TV receivers as well as an array of upgrade accessory devices that are next for certification with the NEXTGEN TV mark. ATSC members are also showing additional options for integrating ATSC 3.0 into future devices, home antenna products that can be used to receive next-generation broadcasts, and automotive applications for over-the-air IP datacasting.
www.atsc.org
