Based in Stamford, Connecticut, The Lovesac Company designs, manufactures and sells furniture, specializing in a patented modular furniture system called Sactionals. Sactionals consist of two combinable pieces, “Seats” and “Sides,” as well as custom-fit covers and associated accessories. Lovesac also sells Sacs, a bag seat filled with a proprietary foam mixture. With the launch of Sactionals StealthTech Sound + Charge, seamlessly integrated inside the Sactionals modular platform, Lovesac delivers an immersive surround sound experience that users can hear and feel, but can’t see.
The System includes two Sound + Charge Sides each with embedded front- and rear-firing Harman Kardon speakers, a Subwoofer that easily integrates into a Sactionals Seat Frame and a Center Channel, all working in unison to deliver captivating surround sound that’s completely hidden from view.
Lovesac holds patents that are key to making Sactionals StealthTech Sound + Charge. The company’s proprietary technology tunes the system to the unique layout of a specific Sactionals configuration, providing optimal sound quality from every Seat. Additionally, Lovesac developed a way of optimizing the sound properties to the precise characteristics, density, and color of a chosen Sactionals Covers, allowing sound to pass through fabric and upholstery. These technologies allow the system to adapt to virtually any configuration and Cover selection for a fully personalized experience.
Once initially connected, users can simply turn on their TV at any time and instantly enjoy the immersive surround sound from their Sound + Charge System. As Lovesac also explains, users can control the system using the provided remote or by downloading the Lovesac StealthTech App. Inside the app, users can optimize the system at any time to a new layout or Cover selection. They can also control audio settings, save their own sound profiles, and choose between Harman Kardon designed sound modes to pair with movies, music, TV or news.
“We wanted to give customers an alternative to surround sound that didn’t mean unsightly speakers and wires all around the room,” says Lovesac founder and CEO, Shawn Nelson. “We solved that problem by embedding the speakers inside our Sactionals. The result is a proximity to the speakers and subwoofer that isn’t just a good system hidden in a couch, Sactionals StealthTech Sound + Charge is a superior surround sound experience that you can hear and feel, without the clutter and visible wires. Whether you’re watching a movie as a family, meditating alone, or watching the game with friends, the System adapts to your lifestyle without sacrificing style and comfort.”
The Sactionals StealthTech Sound + Charge system will be demonstrated in local Lovesac showrooms and select Best Buy locations, and sell for $3,700 (MSRP), with an expected selling price of $2,923.
www.lovesac.com
