Dolby’s growth in automotive continues to accelerate. At Auto Shanghai 2025, many auto makers announced new vehicles to support Dolby experiences, including those debuting their first model that features Dolby. With this latest progress, the number of auto makers supporting Dolby experiences has reached 25+, doubling the number from 12 months ago.
With cars evolving from mere transportation tools into dynamic living spaces, consumers have unprecedented enthusiasm and expectations for high-quality in-car entertainment. At Auto Shanghai 2025, Dolby and auto partners are showcasing a variety of audio and audiovisual entertainment in Dolby that consumers in China can enjoy in their cars today through major streaming services, including music on QQ Music, NetEase Cloud Music, Kugou, and more, podcasts on Ximalaya, movies and episodic content on iQIYI and Tencent Video, and even UGC on bilibili.
"Chinese consumers truly care about entertainment quality. Our auto partners have showcased tremendous energy in adopting new innovations and pushing the experiences forward," says Javier Foncillas, Vice President, Commercial Partnerships and Global Sales, Dolby Laboratories, "At Auto Shanghai 2025, Dolby and our partners are demonstrating how Dolby Vision and Dolby Atmos are redefining in-car entertainment. We are committed to further collaborating with partners in automotive and streaming services to bring diverse entertainment options to car owners with the same high quality as they experience at home or on the go."
Li Auto announced the 2025 Li MEGA Ultra and Li MEGA Home edition to support both Dolby Vision and Dolby Atmos. ZEEKR unveiled the ZEEKR 009 Grand Collector’s Edition to support both Dolby Vision and Dolby Atmos, and the ZEEKR 007 GT to feature Dolby Atmos. WEY introduced the brand new Gaoshan, that supports Dolby Atmos. ONVO announced its new flagship SUV L90 to support Dolby Atmos. firefly debuted their first vehicle to feature Dolby Atmos. The Mazda EZ-60, Changan Mazda's first model to support Dolby Atmos, officially made its global debut. And Cadillac also announced the LYRIQ-V to support Dolby Atmos for the China market.
Supplier chain partners in the auto industry are also demonstrating their support for Dolby in-car experiences. Arkamys is showcasing to its audience how their solution optimizes and tunes the unique acoustics of the car cabin for the Dolby Atmos experience. MediaTek is demonstrating the Dolby Vision in-car experience in its Dimensity Auto MT8678 platform, which will help bring the best-in-class display experience of Dolby Vision to more vehicles around the world, alongside the immersive sound of Dolby Atmos.
And for the first time ever, Dolby has brought its dedicated experience hub, the Dolby House, to Auto Shanghai, demonstrating the company's robust momentum in the automotive industry. On the first day of the auto show, Dolby held a media event at the Dolby House, unveiling the findings from the research conducted by the global technology market research firm, Counterpoint, on consumer perceptions on in-car entertainment in China.
According to the research study conducted by Counterpoint in April 2025 through in-depth interviews and online survey among more than 1200 car owners in China, 97% of car owners in China are aware of Dolby innovations, 4 in every 5 car owners agree that Dolby experiences considerably improve quality of entertainment, and 9 in every 10 of those who intend to purchase a new car in the next 6 months are interested in models that feature Dolby Vision and Dolby Atmos.
Jing Tang, President of Flagship Products, Li Auto and Xiankai Liu, Vice President of Tencent Music Entertainment (TME) also participated in the panel of the event, discussing how both companies leveraged the remarkable experiences of Dolby Vision and Dolby Atmos to bring the in-car entertainment experience to the next level.
"As an innovation-driven company, Li Auto is striving to bring new and quality experiences to our car owners to ensure they get the most out of their time in cars," says Jing Tang, President of Flagship Products, Li Auto. "Li Auto is the first auto maker in the world to offer the Dolby Vision and Dolby Atmos combined experience. By integrating Dolby innovations and various streaming services that support Dolby, we have transformed cars into concert halls on wheels, cinemas on wheels, and even social hubs on wheels and deliver amazing experiences in Dolby. We are excited to work with leading services like QQ Music to not only bring high-quality Dolby Atmos Music experience to cars but also debut QQ Music's Dolby Vision music video section on Li Auto. This integration allows car owners to enjoy lifelike audiovisual experiences in Dolby Vision and Dolby Atmos. We look forward to continuing to work with QQ Music to offer exciting content in Dolby to our car owners and explore new possibilities for the future."
"TME started the collaboration with Dolby in 2022, making QQ Music the first music platform in China to support Dolby Atmos. Later, QQ Music further pioneered a dedicated Dolby Vision music video section in the service, ushering in a new era of immersive audio-visual experiences for mobile music listening," adds Xiankai Liu, Vice President of TME. "Since then, we have remained committed to extending high-quality music experiences to more user scenarios, and the car cabin is an excellent space to showcase the artistic charm of music. I am delighted that QQ Music’s vast library of music can be delivered in its fullest form to Li Auto vehicles with Dolby with greater details, clarity, and sound separation. Moving forward, TME will continue to deepen our collaboration with Li Auto and Dolby, pushing the boundaries of in-car music experiences and setting an exemplary model for integration of music entertainment and technology."
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