With in-car entertainment evolving with electric vehicles and the cabin transformed into a unique experience, following a successful preview with the new 2025 Cadillac Optiq, General Motors is going all in and expanding Dolby Atmos across its entire 2026 EV lineup. As 93% of Billboard's 2024 Top 100 Artists are releasing music in Dolby Atmos, the car is becoming a natural environment to experience immersive audio at its best.
"Whether you are listening to music to pass the time on a long commute or sharing a special moment on a family road trip, music has the power to transform mundane moments into something remarkable," says John Couling, Senior Vice President of Entertainment at Dolby Laboratories. "Cadillac's lineup of Dolby Atmos equipped vehicles is re-imagining the driving experience, ensuring every journey is unforgettable no matter where it takes you."
"Innovation is at the core of the Cadillac brand, and our collaboration with Dolby marks a transformative shift in how in-car entertainment elevates the driving experience," says John Cockburn, Chief Engineer at Cadillac. "Together, we are taking audio to new heights by ensuring the music experience stays true to the artist's original vision, delivering a sound experience that makes consumers feel like they are in the music studio with them."
The move to bring Dolby Atmos to Cadillac's EV lineup comes at a time when people are spending more time than ever in their cars. According to recent reports from the Federal Highway Administration, drivers in the United States collectively drive over 3 trillion miles a year. This vast amount of time on the road coincides with growing demand among consumers for higher quality, immersive experiences. In fact, a recent survey from Dolby found that nearly 90% of music streaming subscribers agreed enhanced audio quality is a "must-have" feature, with more than half strongly agreeing.
General Motors currently offers a broad portfolio of gasoline-powered vehicles and the industry's widest range of EVs, as the company moves to an all-electric future with its Buick, Cadillac, Chevrolet, and GMC brands.
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