Focusrite plc Unveils New Optimal Audio Brand and Complete Portfolio of Commercial Audio Products
British holding company Focusrite plc, which does business as Focusrite, Focusrite Pro, Martin Audio, ADAM Audio, Novation and Ampify Music brands, unveiled a new seventh brand, Optimal Audio. The strategy, according to Focusrite plc, is to offer a complete portfolio of advanced commercial audio products, designed for a fully connected and remotely controlled systems approach, with ease of installation in mind.