Promising a fresh outlook, Focusrite Group CEO, Tim Carroll explained that Optimal Audio has been in development for three years, involving extensive R&D across product and software, in a bid to simplify the unnecessarily complex world of commercial audio: “Optimal Audio provides a streamlined product offering working seamlessly together to deliver high quality sound that is easy to install and can be operated by anyone, not just engineers.
“Alongside its own dedicated staff, a number of colleagues from across the group – most notably within Martin Audio – have helped to bring Optimal Audio to fruition. In the long term, our ambition is that the brand will have its own distinct team.”
Dom Harter, now Managing Director for both Martin Audio and Optimal Audio, then gave an overview of the product eco-system and the focus of the brand: “Optimal Audio offers a one-stop solution of control, amplification and loudspeakers for small to medium-sized commercial installations, with a focus on supporting multi-zone venues. At the forefront of the eco-system are four and eight-zone, powered and non-powered Zone controllers that have DSP at their heart. There is currently nothing else at this price point on the market which has the functionality and versatility to allow such a quick and simple setup. They have a flexible three-band EQ plus bandpass filtering on every output, alongside limiters and delay - features that are normally associated only with premium-priced offerings.”
Compatible with any device, Optimal Audio’s WebApp makes system set-up straightforward, allowing installers as much access as they require to configure EQs, devise presets and structure time-of-day routines. Once completed, venue staff can then be presented with a simple user interface which allows them to operate the system. Zone controllers can also be supplemented by elegant wall-mounted controllers called ZonePad, available in one-zone or four-zone formats, which ensure that operation by staff is simple, intuitive and within easy reach.
The next product category presented was amplifiers. Optimal Audio offers three SmartAmps with DSP, multichannel direct drive constant voltage, optimized presets and with half-rack and full-rack options available. SmartAmps provide a cost competitive fit for the commercial market to accompany the portfolio and maximize the performance of its loudspeakers.
Finally, Optimal Audio revealed its collection of loudspeakers. These comprise a range of five ceiling speakers appropriately named Up, a series of four on-wall wooden speakers called Cuboid, and two powerful yet compact subwoofer solutions, simply known as Sub. Whilst again being cost-competitive, sound quality is a hallmark of the loudspeaker category, with Harter promising a “rich and detailed sound that will surpass expectations in this price category.”
Summing up, Harter said, “Optimal Audio maybe a young brand, but as part of the Focusrite Group it has an impressive pedigree. We have combined innovation and experience to simplify commercial audio, and by launching more than twenty products at the outset, Optimal Audio has created a high-quality, comprehensive, multi-zone, one-stop, commercial audio offering.”
Optimal Audio Distribution
Optimal Audio is now establishing its global distribution network, and it was confirmed that Audio-Technica Europe takes the role as distributor in no less than 17 territories across Europe and Africa.
“We are delighted to be entering into such a strategic distribution partnership with Optimal Audio for our EMEA direct markets. It’s an exciting, innovative new brand that shares Audio-Technica’s values of delivering quality audio for all while perfectly complementing our best-of class, end-to-end signal chain portfolio of distributed brands; from microphone though processing, to speaker. This distribution agreement allows us to yet again strengthen our commitment to providing customers with efficient, effective and streamlined solutions, and we’re looking forward to working with Optimal Audio as the brand builds and grows over the coming years,” says Robert Morgan-Males, Audio-Technica’s Europe CEO.
The full list of territories in which Audio-Technica will have sales responsibility for Optimal Audio is as follows: Belgium, France, Germany, Ireland, Luxembourg, Netherlands, Portugal, Spain, United Kingdom, Bosnia & Herzegovina, Bulgaria, Croatia, Romania, Slovenia, Algeria, Morocco and Tunisia.
www.focusriteplc.com
www.optimal-audio.co.uk
