Dirac-Enabled BES Chipsets Now Available To Global Headphone Manufacturers

Swedish digital audio processing pioneer Dirac and leading multinational chipset maker BES announced a partnership to pre-integrate the Dirac Virtuo and Dirac Opteo software onto BES chipsets to be used by leading headphone manufacturers to deliver optimized performance in any headphone type. The announcement was made at CES 2023, where it was confirmed that boAt, Monoprice, and Sudio are the first headphone brands to leverage these Dirac-enabled BES chipsets in their devices.

As overall sales of headphones have decreased 4% in the third quarter of 2022, according to market research firm Canalys, the true wireless stereo (TWS) earbuds category continues to lead in the personal audio space. Among the winners in this extremely competitive, low margin environment, Apple stands out with the second-generation AirPods Pro generating an important boost in sales in that quarter - and most likely all through the holidays.

Imagine Marketing, the parent company of boAt a leading consumer electronics brand in India, announced a collaboration with Dirac to include digital audio optimization solutions from the Swedish digital audio processing company in its next-generation audio range of products. boAt currently ranks #1 among the wireless hearables brands in India in terms of volume since 2019. Imagine recently established a 50/50 joint venture with Dixon to expand manufacturing in India.