Smart Speaker Ownership Reaches 60 Million U.S. Adults

New data from the latest installment of The Smart Audio Report from NPR and Edison Research confirms that smart speaker adoption continues to grow in the U.S. with 60M adults A18+ (24% of the population) now owning a smart speaker. And with spoken word audio listening up 20% from 2014, cutting into time spent with music, it's clear the audio landscape is changing dramatically – driven by technology advancements and content preferences alike.

The Smart Audio Report Spring 2019 is part of the industry's longest-running public research series about smart speaker consumer behavior in the U.S.. The updated research reveals how smart speaker user behavior and perceptions are evolving as owners 'settle in' with their devices and the market matures out of its introductory phase. According to the survey promoted by NPR And Edison Research, seven-in-ten smart speaker owners use their device daily despite common concerns around security and privacy, while those same factors are leading reasons non-owners have not acquired a device.