"This latest report again shows the steady growth in smart speakers and the substantial use of voice activation across platforms," says NPR CEO John Lansing. "NPR sees these increases reflected in the continuing growth of listening to NPR radio streams and podcasts on smart speakers. We're eager to see that growth continue."
Released earlier this month at CES, The Smart Audio Report Winter 2019 includes updates on smart speaker ownership and usage. Key findings from the survey include:
- 54% of the U.S. population have ever used voice-command technology
- Of those who use voice commands, 24% use voice commands nearly every day
- The average smart speaker household now features 2.6 devices, up from 2.3 devices per household at the same time last year
The Smart Audio Report Winter 2019 is now available to download here.
The Smart Audio Report is a public resource designed to help inform product design, content and sponsorship for NPR, and people across sectors whose work is impacted by the rise of voice activation.