Smart Speaker Ownership Reaches 60 Million U.S. Adults

New data from the latest installment of The Smart Audio Report from NPR and Edison Research confirms that smart speaker adoption continues to grow in the U.S. with 60M adults A18+ (24% of the population) now owning a smart speaker. And with spoken word audio listening up 20% from 2014, cutting into time spent with music, it's clear the audio landscape is changing dramatically – driven by technology advancements and content preferences alike.