In-Car Voice Controls Must Be Context-Based to Offer Best User Experience Finds Strategy Analytics
As voice controls are fast becoming a primary interaction modality of choice in-vehicle, Strategy Analytics identified that context is key in user experience. Automakers of all types have largely aligned on touchscreen and voice control as the primary modalities for infotainment HMI. While touch-and-voice-centric HMI has achieved a majority market penetration in all major markets, China in particular spearheads voice as the primary modality in many verticals.
