Bluetooth SIG Announces Auracast Broadcast Audio Capability
When the Bluetooth Special Interest Group (SIG), the trade association that oversees Bluetooth technology, announced the upcoming release of LE Audio at CES 2020, the new specification promised two major benefits: the new LC3 codec to provide higher audio quality with the same battery life, and Broadcast Audio, enabling personal and location-based Audio Sharing. Now the Bluetooth SIG announced a new consumer brand for what was previously known as Audio Sharing, now as Auracast broadcast audio.