Starkey Unveils Edge AI Hearing Products Featuring Auracast

Starkey, the privately held hearing technology company from Eden Prairie, Minnesota, is pushing ahead of the competition once again with the introduction of Edge AI, an innovative hearing technology building on the success of its Genesis AI platform. As the name implies, Edge AI represents the next leap in neural processing on-device applied to hearing assistance, in a modern LE Audio platform already featuring Auracast broadcast streaming capabilities.

Let’s address the stigma "thing." Is it "awkward" to wear standard consumer earbuds (e.g., AirPods) to compensate for hearing loss? Are standard hearing aids a visible sign to informs others that a person has a disability? Are we supposed to have to explain that "these things are actually hearing aids"? This article discusses product design, hearing aids, the stigma associated with its use, and how that could complicate the ongoing convergence with consumer-oriented hearing assistance and enhancement.

Futuresource Consulting is putting together another edition of the company's renowned Audio Collaborative event, which for 2020 will be shifting to an all-virtual experience. With health and safety being of prime importance during the coronavirus outbreak, Futuresource must ensure all co-workers, exhibitors, thought leaders and attendees feel at ease to best experience and deliver the range of fascinating topics lined up. Wednesday 4th and Thursday 5th of November, from 14:00 – 18:00 GMT, Audio Collaborative 2020 will be more global than ever.

The unveiling of the new Starkey Livio AI platform was a major event for Starkey Hearing Technologies, with the US-based company multiple times mentioning the market disruption caused by the iPhone on the communications market, and declaring its ambition to do the same with smart hearing. Starkey intends to reivent "both the hearing experience and the hearing aid,” markets with Livio AI, “the world’s first Healthable hearing aid to utilize integrated sensors and artificial intelligence and the first device to track physical activity and cognitive health as measured by hearing aid use in social situations.