52% of US Smart Speaker Owners Are Controlling TV With Voice

75 million people in the US are now using a smart speaker, and more than half of them – 39 million – are using it to control their smart TV, video streamer or other TV device at least weekly. This finding comes from Strategy Analytics’ latest report, 2019 Smart Speaker User Survey – US Results, and is based on a survey of 1136 users of smart speakers carried out in July and August 2019.

At Futuresource Consulting’s recent Audio Collaborative event in London, Simon Bryant, Director of Research at Futuresource moderated an expert panel entitled "Voice Pervades the Smart Home – Who will have control?". Consisting of executives from Amazon, Sound United, Netgem UK, Roku, and Linkplay, the panel debated and defined some of the key challenges and opportunities for voice assistants in the home.

At CES 2018, Roku unveiled plans to make it easier for consumers to enjoy streaming entertainment around the whole home. Roku plans to make it especially easy for Roku TV users to add great audio to their TV experience, including voice control. The new whole home entertainment licensing program will enable OEM brands to build soundbars and smart speakers, surround sound and multi-room audio systems that use Roku Connect software to work together as a home entertainment network.