Smart Speakers Featuring Displays a Growing Trend According to Strategy Analytics

According to a new report from Strategy Analytics, worldwide sales of smart displays, a sub segment of the wider smart speaker market, will grow 111% in 2019 to reach 16.9 million units. The report forecasts that more than 12 million homes will own a smart display by the end of this year, rising to nearly 100 million homes by 2023. The report also predicts that 46% of unit sales of smart displays in 2019 will have built-in support for Google Assistant while a further 40% will support Amazon’s Alexa platform. Chinese platforms including Baidu’s DuerOS will account for the majority of the remaining 14% of the market.

Strategy Analytics just announced its Global Smart Speaker Q3 2018 market update, detailing vendor, shipments and installed base market share for the category by region. According to the market research firm, global smart speaker shipments grew nearly 200% year-over-year in Q3 2018 reaching 22.7 million units in the quarter. Amazon remained the top ranked smart speaker brand in the world, followed by Google and the Chinese trio of Alibaba, Baidu and Xiaomi who are all vying for control of their fast growing domestic market.

Smart speakers are the hottest segment in consumer electronics, and Strategy Analytics has completed a major new survey of the first wave of users, to understand purchase motivations, usage, satisfaction and ownership patterns. The company's research leaves us in little doubt: smart speakers are a hit with the vast majority of people who are now using them (17% of the US screener population sample). Satisfaction levels are typically in the 90% range, and nearly two-thirds of users expect to buy another one within the next two years.

The global smart home market ended on an upbeat note in 2017 reaching $84 billion, up 16% from $72 billion in 2016 according to a report just released by Strategy Analytics. According to the report, “2018 Global Smart Home Market Forecast”, worldwide consumer spending on smart home devices, systems and services will total nearly $96 billion in 2018 and grow at 10% CAGR over the forecast period (2018 to 2023) to $155 billion. Adoption of smart speakers from Amazon and Google is boosting the market.