China: 90% of Users Love Their Smart Speakers - 88% in the UK

The exploding popularity of smart speakers in China is confirmed by findings from the latest Strategy Analytics consumer survey. The report, 2019 Smart Speaker User Survey – China Results, found that 63% of people who do not currently use a smart speaker plan to buy one within the next year. Another 22% say they will purchase a smart speaker later on, suggesting that smart speakers overall should reach at least another 85% of the population.

Smart devices have proliferated across everyday life for Chinese people, offering considerable opportunities for global companies operating within the AI space – specifically focused on the voice assistant market. According to the latest report from SAR Insight & Consulting – China Voice Market – the average Chinese consumer has become much more positive about the benefits of owning connected devices helping to drive greater interest in the interactive voice functionality.

XMOS confirmed that its VocalFusion voice technology has been selected by leading electronic and computing Design and Manufacturing Service (DMS) firm, Pegatron Corporation, for its new smart voice assistant Martina. Pegatron’s Martina is powered by XMOS' XVF3000 voice processor, delivering crystal clear voice capture, with connection to Google Cloud Services and natural language recognition technology in Chinese, English, Japanese and Korean.