Audio Marketing Refresh: The Humble But Mighty Press Release

There's so much an audio brand can do in terms of effective promotion (that all important "P" in the marketing mix). And it all starts with the humble but mighty press release. It is amazing how so many "grown-up" people in the audio industry - including many consumer audio, and almost all high-end audio and hi-fi companies - completely ignore what a press release is about, what it is used for, or simply disregard the fact that when they actually "release" a new product, they need to tell the press, which will help tell the world about it.