Nuheara Launches Next Generation IQbuds2 MAX Hearable Platform

At CES 2020, Nuheara announced its most advanced true wireless hearing buds, the IQbuds2 MAX. Building upon its successful IQBuds truly wireless platform launched in 2017, and leveraging Nuheara’s latest smart-hearing platform, the IQbuds2 MAX combine hybrid Active Noise Cancellation and unique features for personalizing and enhancing the wearer’s soundscape. The IQbuds2 MAX hearing buds are now available for pre-order and are planned to ship in March 2020 for USD $399.

The market for hearing enhancement products is set for disruption. Leading consumer electronics brands are now impinging upon the traditional markets for hearing aids by adding technologies that transform earphones into the growing category of hearables. Anticipating the cross-over opportunities between hearing aids and hearables and the rise of a unique new product category, market research firm Futuresource expands on the trend.

Predicting that over 50% of all wireless headphones will incorporate Hearable Voice assistants, touch sensors and other interface technologies, a new report by Juniper Research forecasts that hearables will become the new standard for personal audio in under 5 years. The new report from Juniper has found that there will be an estimated 417 million hearables in use by 2022. This includes fitness-focused devices, hearing augmentation and purely audio-focused devices.

The U.S. Food and Drug Administration (FDA) allowed marketing of a new device, the Bose Hearing Aid, intended to amplify sounds for individuals 18 years or older with perceived mild to moderate hearing impairment (hearing loss). This is the first hearing aid authorized for marketing by the FDA that enables users to fit, program and control the hearing aid on their own, without assistance from a health care provider.

Australian company Nuheara Inc., makers of intelligent, truly wireless earbuds, launched its flagship product, IQbuds, at CES 2017 in Las Vegas, NV. More than simply targeting the convenience of truly wireless music listening, Nuheara IQbuds are a testament to the life changing benefits of assistive audio, allowing people to completely augment and control their audio environment to hear what they want to hear. And they want to be first to market...

The enterprise market, led by the government, military, and retail verticals, is also beginning to turn to hearables to foster better communication, collaboration, and workforce productivity. Market research from ABI Research forecasts enterprise hearable shipments will top one million in 2021, increasing from just 30,000 in 2016, at a CAGR of more than 108%.