Sennheiser AMBEO Soundbar Adds Support for Sony 360 Reality Audio

In addition to 3D audio formats Dolby Atmos, MPEG-H and DTS:X, Sennheiser's flagship AMBEO Soundbar now also supports Sony’s 360 Reality Audio, which is directly targeted at music and uses Sony’s object-based 360 Spatial Sound technology, basically an MPEG-H 3D Audio scheme, to place individual sounds in a spherical sound field.

MQA, the pioneering company delivering authenticated master quality music in a file small enough to stream, will be participating in the Master Class series and supporting its many partners at AXPONA 2019. Attendees can learn more about MQA’s technology and experience master quality sound at partner booths across the show, taking place 12-14 April at the Renaissance Schaumburg Hotel & Convention Center, near Chicago. There will also be some exclusive streaming and download promotions on offer to attendees.

At CES 2019, Sony is not focusing so much on products and mainly highlighting content and experiences instead. Among those, Sony is promoting an all new music experience called "360 Reality Audio,” delivered by MPEG-H object-based spatial audio technology developed in collaboration with Fraunhofer IIS and promoted as “a new musical ecosystem for content creation, distribution and music playback.”

Music technology company, MQA, announced a breadth of new partnerships at the IFA consumer electronics show in Berlin. Developed for convenient delivery and unmatched audio quality, MQA technology will now be supported by LG’s new V30 smartphone, the first globally available MQA-enabled handset. MQA music playback will also be available on the two latest portable devices from Sony’s iconic Walkman brand, the WM-ZX300 and WM-A40 models.

Now that all major recording companies are officially supporting MQA delivery on download and streaming services, comes the news that Nugs.net, the official home of live music for some of the largest touring artists in the world, is adopting MQA’s technology to bring fans exclusive live concert recordings in master quality sound. Initially, concerts from GRAMMY Award-winning, Rock & Roll Hall of Fame inductees, Metallica and Bruce Springsteen, are available to download in MQA.