Sonarworks Announces SoundID Integration on Drop + THX Panda Wireless Headphones

Sonarworks announced a new partnership with Drop, the community-driven commerce platform recently turned into an original product design company with the launch of the very successful Drop + THX Panda wireless headphones. In view of that popularity, Sonarworks is integrating its SoundID personalized audio technology directly into the planar ribbon headphones, increasing the options for target response calibration, personal hearing profiles and sound preferences.

Community-driven commerce platform announced a name change from Massdrop to just Drop. The company, headquartered in San Francisco, CA, and founded by Steve El-Hage and Nelson Wu in 2012, is getting ready for a major expansion. More than just a name change, the company is getting ready to start serving new markets, such as Europe and Asia, which have been demanding availability of the same model in local currencies and with the convenience of fast shipping.

Following the success of previous collaborations, Sennheiser and Massdrop, a community-driven commerce platform, announced the latest result of the companies’ ongoing partnership: the Massdrop x Sennheiser HD 58X Jubilee. The new exclusive headphone is a tribute to the Sennheiser HD 580 Jubilee, an open, dynamic headphone that helped pave the way for a successful range of audiophile headphones including the HD 600 and the HD 650.

Noble Audio has partnered with community-commerce platform, Massdrop to release the Massdrop x Noble Kaiser 10 custom in-ear monitors, limited to just 50 units each drop. The Noble Kaiser 10 is one of the most popular choices in the custom in-ear monitor space, appreciated both by musicians and music enthusiasts willing to spend a little more for an exclusive high -quality option. The Massdrop limited edition represents a $150 instant rebate for a final price of $1,249.99.

With Massdrop continuing to expand its successful promotional model of creating exclusive versions of popular headphones, Optoma NuForce announced that the new Massdrop x NuForce EDC3 In-Ear Monitors (IEM), created in collaboration with Massdrop, is now available for purchase. On the heels of the success of the award-winning Massdrop x NuForce EDC IEM, the new EDC3 IEM has been designed for discerning yet price-conscious music enthusiasts.

Massdrop is fast becoming the new market sensation for the audio industry, much in the same way crowdfunding websites have revolutionized the marketing mix, especially for startups. The difference here is how powerful this one million strong audio enthusiast community can be for established brands. In a recent example, collaborating directly with Sennheiser, Massdrop made history with its recent HD6XX headphones campaign.