Amazon Music and Fraunhofer Are Driving 360 Reality Audio Immersive In-Car Streaming at CES 2023
Fraunhofer IIS, primary developer of the MPEG-H 3D Audio standard, and Amazon Music will demonstrate together at CES 2023 how immersive and authentic 360 Reality Audio music can sound in a vehicle. Fraunhofer brings an Audi e-tron equipped with a production 3D sound system to CES 2023, to demonstrate 360 Reality Audio in-car immersive music streaming. Thanks to the fixed seating positions and acoustic characteristics of cars, all passengers can be enveloped by an immersive sound field.