Sony Raises the Bar for Immersive Sound with New HT-A9 Wireless Home Theater System and Flagship HT-A7000 Soundbar

Sony Electronics introduced its new premium HT-A9 home theater system and flagship HT-A7000 soundbar, introducing new more convincing immersive audio sound experiences to the home. With a soundbar equipped with up-firing drivers and wireless surround speakers and subwoofers, the new Sony systems for the living room make it easier for households to enjoy all types of content with an incredibly immersive home theater and soundscape experience. Support for High-Resolution Audio and 360 Reality Audio, and other "spatial audio" formats included.

A major highlight of Panasonic's press conference at IFA 2018, the Technics OTTAVA S SC-C50 compact wireless speaker introduced a new premium design, with state-of-the-art connectivity and a powerful, refined sound. Two years later, at the hybrid IFA 2020 event in Berlin, Technics unveiled its new Premium Class OTTAVA f SC-C70MK2 all-in-one music system. This new model is an effort to refining the sound quality, function and design of the preceding SC-C70, introduced in 2019. This shows a strong determination from Panasonic towards the category.