Automotive Audio Ranks High as Consumers See Vehicles as Safe Space
DTS, a wholly owned subsidiary of Xperi, released a report discussing the increasing importance of the vehicle as a third space, and uncovering drivers' preferred in-cabin features and functionalities. Safety, comfort, and radio/audio rank highest as vehicle design priorities. 91% of Millennials and Gen Z are interested in mood-sensing technology to adjust in-vehicle audio content. And 69% of drivers are interested in connected applications, including health and diagnostic updates.
