Strategy Analytics: 2018 Global Smart Speaker Sales Reached 86.2 Million Units on Back of Record Q4
The final results are in and they confirm that smart speakers were the hottest consumer electronics product in 2018. Strategy Analytics’ latest research shows that Q4 shipments grew 95% to 38.5 million units. This was more than the entire 2017 total and brought the 2018 tally to 86.2 million units. Amazon and Google enjoyed a particularly strong quarter thanks to the popularity of their low-cost Echo Dot and Home Mini speakers and both companies recorded quarter-on-quarter increases in market share.