Under Armour and JBL Target Motivation with New Sport Headphones

October 21 2016, 03:00
Harman International and athletic performance gear lifestyle brand Under Armour have combined forces to bring two new sport headphones to the market combining the latest wireless technology and sensors. The UA Sport Wireless Heart Rate Headphones and UA Sport Wireless Headphones, both engineered by JBL, will hit shelves in November 2016, and are now available for pre-order at JBL.com and UA.com. These Bluetooth 4.1 headphones are directly targeted at users looking for some extra motivation.

The flagship model, UA Sport Wireless Heart Rate delivers music and heart rate tracking in an all-in-one design. Featuring an in-ear heart rate monitor and a touch control for on-demand access to heart rate readings, the UA Sport Wireless Heart Rate allows athletes to access real-time information they need to maximize their workout including heart rate tracking with audio feedback and heart rate zone coaching, powered by UA Record. In addition, consumers can enjoy seamless integration with Under Armour’s Connected Fitness ecosystem. Connection to UA Band also allows athletes to easily see their heart rate zone through a multi-colored LED display.

The third generation of the UA Sport Wireless headphones will feature a 35% smaller ear tip design and fit a wider range of ear profiles. In addition, the UA Sport Wireless boasts a new 2-piece ear tip design that gives athletes a more custom fit with several possible combinations. The UA Sport Wireless Heart Rate and UA Sport Wireless Headphones will be available in black and white color options.

Pairing JBL’s audio expertise with Under Armour’s experience in sport performance solutions, both models of headphones are built for durability and feature an IPX5 rating built to withstand sweat and water. In addition, JBL’s Twistlock technology ensures the headphones will never fall out while the Flexsoft finishing provides long-lasting comfort. Both products are Bluetooth 4.1 wireless.

Users that purchase either the UA Sport Wireless Heart Rate or UA Sport Wireless headphones receive a complimentary 12-month MapMyRun Premium membership, valued at $29.99. MapMyRun is a part of the Under Armour Connected Fitness suite of apps, with a global community of more than 180 million people worldwide. MapMyRun allows members to track, analyze, and share more than 600 types of fitness activities.

“We’re excited to bring to market sport headphones that truly offer consumers the best in sport equipment, defining high performance in terms of form, function and design. The Under Armour line of sport headphones engineered by JBL endured rigorous performance testing that reflects our commitment to providing a superior audio experience to athletes,” says Sean Kapoor, Vice President and General Manager, Under Armour Business Unit Harman.

“Our innovative collaboration with JBL has resulted in premium audio offerings designed with athletes’ high performance expectations in mind. This line of wireless sport headphones brings to market meaningful technology that will raise the standard of Connected Fitness products for our athletes,” says Mike Lee, Chief Digital Officer at Under Armour.

Available for pre-order starting October 20, 2016 at JBL.com and UA.com, and in-stores on October 30, 2016. The UA Sport Wireless - Engineered by JBL retails for $149.95; the UA Sport Wireless Heart Rate - Engineered by JBL retails for $199.95.
harman.com | www.uabiz.com
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