Two Iconic Brands Come Together: Gibson Announces Acquisition of Mesa/Boogie

January 6 2021, 18:10
Gibson, the iconic American guitar brand, surprised the industry with the announcement of the addition of MesaBoogie - one of the most respected and prestigious brands in guitar amplification - to their family of brands. A clear sign that Gibson intends to refocus in its core business of musical instruments. And this acquisition also signals an important milestone, with Gibson Brands' first expansion move since the painful process of restructuring the company and rebuilding its business.
 

Mesa/Boogie - the original “Boutique” amplifier company - was founded 51 years ago (1970) by Randy Smith, who is responsible for creating the ground-breaking circuits that drive some of the most influential sounds of our time. Randy will join Gibson as Master Designer and Pioneer of Mesa/Boogie and beyond. In his new role, Randy will continue his passion for tube technology and his vision for building hand-crafted, high performance amplifiers, that continue to redefine how we experience sound across Mesa/Boogie and Gibson.
 
Beginning in a converted dog kennel under the redwoods of Northern California, Randy Smith was wrenching amplifiers for all the great San Francisco area bands over 50 years ago when vintage gear was new. Being close to so many great guitar players, from Bloomfield to Santana and The Rolling Stones, Smith learned the virtues and shortcomings of the era’s gear and began a process of innovation that continues today. Mesa/Boogie, the company Smith founded, was the first boutique amplifier builder and revolutionized amplifier performance in ways that impacted rock music worldwide. Simultaneously respecting and improving the vintage classics he grew up with, Smith, through Mesa/Boogie pioneered the invention of High Gain.
 
(L-R) Cesar Gueikian, Randy Smith, and James “JC” Curleigh.

"At Gibson we are all about leveraging our iconic past and leaning into the innovative future, a quest that started over 100 years ago with our founder Orville Gibson," says James ‘JC’ Curleigh, President & CEO of Gibson Brands. "Today this quest continues with the addition of Mesa Boogie into the Gibson Brands family, along with the visionary leadership of Randy Smith and his Team who, for the past 50 years, have created an iconic and innovative brand that has stood the test of time. This is a perfect partnership based on our collective professional experiences and passion for sound."
 
"I’m 75 years-old and still at work every day," says Randy Smith founder of Mesa/Boogie. "This is my art and many of our crew have worked along my side for 30 to 40 years. As we witnessed JC and Cesar transform Gibson, we saw kindred spirits sharing common values and a fierce dedication to quality. Today, Gibson’s guitars are the best-ever and when they asked if we’d like to become Gibson’s Custom Shop for Amplifiers, we envisioned a perfect collaboration that would expand our outreach while preserving our legacy beyond my time. Gibson realizes the unique value of what we’ve all built together and this next chapter in the Mesa/Boogie story is a continuation of that dream. I am so fortunate for this partnership with the new Gibson after 50 years of doing what I love. It’s been the ride of my life... and it ain’t over yet!"
 
"Mesa Boogie, led by Randy, has been in service to sound without compromises since the very beginning, and that’s a perfect fit for us," adds Cesar Gueikian of Gibson Brands. "We are looking forward to being the best custodians of Mesa Boogie’s iconic heritage that we can be, and at the same time, a steward of its future. We are honored that Randy and the Mesa Boogie team have trusted us to lead Mesa Boogie into the future. Together, we will continue to pursue our mutual quest of sound, quality and craftsmanship and to push the boundaries of how guitar sound is delivered and experienced."
 
Randy Smith, Founder of Mesa/Boogie.

Great Tube Amps
One of the most respected and prestigious brands in the musical instrument industry, Mesa/Boogie is an American company which manufactures amplifiers for guitars and basses. Founded by Randall Smith in 1969 in Petaluma, CA, Mesa/Boogie began as a small amplifier repair shop. Randy’s ear for tone, passion for tube technology, and innovative vision for building high performance amps has redefined what we think of as amplified guitar. Randall has been creating the iconic circuits that drive the most influential sounds of our time and his ground-breaking modifications gave small amps much more input gain, making them much louder, as well as creating an all new, high-gain, distorted guitar tone. Prominent early customers included Carlos Santana, and Ron Wood and Keith Richards of The Rolling Stones. 

Exposure from these top players and more helped to establish Mesa/Boogie's position on the market. Throughout the ‘80s and ‘90s a score of additional innovative and patented improvements saw MESA Engineering emerge as the leader in tube amplifier technology. But none of these vital, now-commonplace improvements sparked the kind of attention Mesa received in 1991, when high gain was re-defined once more with the birth of the Dual Rectifier Solo Head, which commanded the Rock airwaves for the next 20 years. 

Now, 51 one years later, Mesa/Boogie Ltd. hand-builds the fifth generational offspring of that pivotal amplifier (and many more) now known around the globe as the MARK I Boogie; the world’s first high gain, high power, compact 1x12 amplifier. Today, every product is still hand-built, and the company's artisans are tenured with an average of 15 years at their post, many for much longer.
https://www.mesaboogie.com/about/our-story.html
www.gibson.com
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