TuneIn Unveils New Audio Brand Identity for a Voice Activated World

January 20 2020, 00:10
TuneIn, the live global streaming and on-demand audio service, unveiled its new sonic logo in a branding effort to deepen listeners’ connection to its voice assistant-powered entertainment. TuneIn also revealed 56% year-over-year growth in global listening consumption for connected devices as consumers increasingly put their smart speakers and other voice-enabled devices to use and opt for an eyes and hands-free screenless audio streaming experience. 

“In partnering with the world’s leading voice assistants and devices, our learnings point to a screenless listening experience that has become a way of life, marking a true audio renaissance,” says Juliette Morris, CEO, TuneIn. “As voice continues to fuel unprecedented growth in audio, the unveiling of our new sonic logo is timely as we seek to creatively market and extend our brand identity as a leader in audio to literally and figuratively ‘speak’ to our listeners to let them know they are on TuneIn when there is no screen for a visual cue.”

The new sonic logo intends to reinforce TuneIn's brand identity as sports fans, radio enthusiasts and consumers looking for news continue to access local, national, international, live and on-demand audio with TuneIn’s free service and TuneIn Premium’s commercial-free streams.

Globally, TuneIn can be accessed in 197 countries and can be found on more than 200 different major platforms and devices, dominating the voice assistant space with partnerships that include Siri, Alexa, Google Assistant, Samsung Bixby and Cortana, and devices such as Sonos, Bose and Tesla.

TuneIn, headquartered in San Francisco, California, is one of the most widely used streaming audio platforms in the world with 75 million monthly active users. TuneIn broadcasts over 100,000 owned & operated and partner radio stations globally and more than 5.7 million podcasts, and is available for free across 200 platforms and connected devices.

“A robust sound identity is a critical way for brands to differentiate themselves in a voice activated world, and in working closely with TuneIn, we arrived at an elegant solution for a sound logo that is both incredibly succinct and uniquely aligned to TuneIn’s brand values and visual identity,” explains Steve Milton, Founding Partner, Listen - the agency that created the new sonic logo. “TuneIn now has a powerful sound identity that can work flexibly across all of their brand touch points to engage listeners wherever they are."
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