For example, the report’s author Joe Murray says the use of voice assistants in mobile devices has become prevalent since the introduction of the smartphone. “This has carried over to the earbud market with over 58% of devices being voice enabled,” he says. “Furthermore, this could help pave the way for TWS earbuds to work independently from phones, allowing users to connect directly to the cloud.”
Currently, all TWS earbuds use Bluetooth as a means to communicate with a source device. However, as devices distance themselves from smartphones, they will begin to use Wi-Fi and cellular data to stream directly to the cloud. SAR predicts that this could happen within the next decade.
“It is an exciting time for this market sector because new market entrants are helping to drive down prices while offering consumers a greater array of benefits,” Joe says. “This offers opportunities for component suppliers because the market leaders (such as Apple) are starting to see their market share erode to greater competition.”
These are some of the findings from ‘True Wireless Stereo (TWS) Earbuds, 2020 Update—Market Growth, Market Shares, Technologies Used’ from SAR Insight & Consulting. The latest study from the firm also includes details on the size of the market, global penetration, and the leading OEMs.