The Beatles’ Sgt. Pepper’s Lonely Hearts Club Band Special Dolby Atmos Listening Events

June 5 2017, 04:00
Dolby Laboratories and Universal Music Group (UMG), announced special listening events for The Beatles’ Sgt. Pepper’s Lonely Hearts Club Band album, remixed in Dolby Atmos at the illustrious Abbey Road Studios in London, to celebrate the 50th anniversary of the iconic album. Listening events will take place at select cinemas in the United States and Canada.

The Beatles' Sgt. Pepper’s Lonely Hearts Club Band is a groundbreaking masterwork that became one of the most universally acclaimed albums. To celebrate the album's 50th anniversary, The Beatles (Apple Corps Ltd./Capitol/UMe) recently released a suite of lavishly presented ‘Sgt. Pepper’ Anniversary Edition packages on May 26, with new mixes in stereo and 5.1 surround audio and expanded with early takes from the studio sessions, including no fewer than 34 previously unreleased recordings.

Now, fans of The Beatles’ Sgt. Pepper’s Lonely Hearts Club Band in United States and Canada will be able to experience the album in Dolby Atmos during special one day special events, to truly immerse the audience in the music. The Dolby Atmos mix has been created by Grammy Award-winning producers Giles Martin, the son of George Martin, The Beatles’ original producer, and Abbey Road Studios senior engineer Sam Okell in collaboration with Academy Award-winning re-recording mixer Chris Jenkins.

“The remixing of Sgt. Pepper’s Lonely Hearts Club Band in Dolby Atmos marks a significant milestone for the technology,” says Curt Behlmer, Senior Vice President, Content Solutions and Industry Relations, Dolby Laboratories. “This project demonstrates the capability of Dolby Atmos to bring moving audio to music in a new and innovative way. We look forward to continuing our collaboration with Universal Music Group to transform the music experience.”

“Sgt. Pepper’s Lonely Hearts Club Band is an album renowned for innovation and technical creativity in its storytelling,” says Michael Frey, President of Operations and Advanced Media, UMG. “To celebrate the 50th anniversary of its release, we wanted to reflect this ambition using the latest technologies. Remastering Sgt. Pepper’s Lonely Hearts Club Band in Dolby Atmos has enabled us to give fans a new way to experience this iconic album.”
Sgt. Pepper’s Lonely Hearts Club Band original master tape. Image courtesy of The Beatles. 

“This is one of the most important albums of all time,” adds Giles Martin. “Each track has its own character and imagery, building song by song across the record as a whole. The Dolby Atmos mix is truly immersive, placing the audience inside the recordings like never before."

Fans will be able to enjoy hearing Sgt. Pepper’s Lonely Hearts Club Band at listening events today on the album’s 50th anniversary which will be held at the following locations.
For tickets and showtimes see this link:
Sgt. Pepper’s recording session with George Martin
at Abbey Road Studios. Image courtesy of The Beatles.
United States:
Chicago, IL - AMC Village Crossing 18
Dallas-FT Worth, TX – AMC Northpark 15
Detroit, MI – AMC Gratiot 21
Houston, TX – AMC First Colony 24
Las Vegas, NV – AMC Town Square 18
Los Angeles, CA – AMC Century City 15
New York, NY – AMC Empire 25
Philadelphia, PA – AMC Neshaminy 24
San Francisco, CA – AMC Metreon 16
Washington, DC – AMC Georgetown 14

Beauport, QC - Cinéma Cineplex Odeon Beauport
Calgary, AB - Scotiabank Theatre Chinook
Edmonton, AB - Scotiabank Theatre Edmonton
Montréal, QC - Cinéma Cineplex Forum
Toronto, ON - Cineplex Cinemas Yonge-Dundas and VIP
Toronto, ON - Cineplex Cinemas VIP Don Mills
Vancouver, BC - Scotiabank Theatre Vancouver
Winnipeg, MB - SilverCity St. Vital Cinemas

Released on June 1, 1967, Sgt. Pepper’s Lonely Hearts Club Band was the The Beatles’ eighth album, with tracks including ‘A Day In The Life’, ‘When I’m Sixty-Four’ and ‘With A Little Help From My Friends.’ One of the top-selling albums of all time, it spent a total of 27 weeks at the top of the charts in Britain, during an initial chart run of 148 weeks. In the US, the album spent 15 weeks at the top of the US Top 200 albums during its initial chart run of 88 weeks.
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