By reimagining hearing aids as consumer-style earbuds, the Signia Active Pro IX design is poised to appeal to a large segment of people with hearing loss that may otherwise avoid wearing hearing aids. This includes those that know they need hearing assistance but resist existing form factors, and those that require a design more suitable for exercising, working, socializing, and otherwise engaging with the world around them. Signia is familiar with the concept, having collaborated with Sony in the design of the CRE-E10 self-fitting hearing aids, one of the very first OTC products to combine the expertise of an hearing aid company with the broad recognition of a consumer brand. Underneath the new Signia Active Pro IX design, which maintains the design of the Sony CRE-E10, are extremely powerful devices using the company’s most advanced processing platform and architecture.
“Signia Active Pro IX offers a modern, low-profile solution for people who need to boost their hearing but might not otherwise accept hearing aids right now,” says Jens Møller, Global Head of Signia Brand. “In addition to a contemporary earbud design, Signia Active Pro IX delivers the full power of Integrated Xperience technology, empowering wearers to reconnect with conversations and engage fully regardless of their environment.”
With this new product, Signia continues to deliver on its mission to enhance human performance with consumer-friendly designs and cutting-edge technologies that shape the hearing health market. Since its launch in 2016, under the former Sivantos (now WS Audiology) company, Signia quickly became one of the world’s leading hearing aid brands, recognized as a pioneer in rechargeable hearing technology and for bringing innovative solutions to the market, including pioneering the use of artificial intelligence.
Integrated Xperience is the company’s hearing aid platform that uses a multi-stream architecture capable of pinpointing multiple moving conversation in real time. The platform can process up to four focus streams using Signia’s RealTime Conversation Enhancement solution, which analyzes, augments, and adapts to the dynamic flow of multi-party conversation environments. This ensures uninterrupted conversation engagement in noise, addressing a critical challenge many hearing aid wearers face.
Studies of group conversation show Signia’s Integrated Xperience platform can significantly improve speech understanding. In one case, 95% of participants experienced greater hearing clarity with Signia Integrated Xperience than without. In another study, Signia Integrated Xperience was shown to provide an incredible +12dB signal-to-noise ratio (SNR) in a simulated noisy group conversation scenario. In a recently published peer-reviewed study, 80% of participants preferred RealTime Conversation Enhancement on in real-world noisy group conversations.
“People with hearing loss often struggle to engage in group conversations, compelling many to withdraw from social situations and put their overall well-being at risk,” Møller continues. “Even so, many of the same people missing out on conversations are unwilling to wear hearing aids due to stigma. But they do wear earbuds as part of their everyday, digital lives, making Signia Active Pro IX a modern, appealing solution that integrates seamlessly into peoples’ lives.”
“By challenging the status quo of traditional hearing aids, Signia is expanding access to hearing technology. With Signia Active Pro IX, we’re giving people an appealing consumer design and an unprecedented solution for reconnecting with conversations on their own terms,” Møller adds.
In addition to Active Pro IX, Signia also launched the Active IX model, which feature the same modern earbud design at a different technology level and more affordable price point. Active IX includes Signia’s Augmented Focus technology, automatic directionality, and streaming audio connectivity, among other advanced features. The company also recently launched its Signia IX Essentials line of hearing aids in the US market, expanding the Integrated Xperience portfolio.
“With a broad and deep product portfolio, supporting all levels of hearing loss with multiple price points and wearer-centric designs, we’re taking important strides to further destigmatize hearing aids. These announcements address a broad market of people with hearing loss, making it easier for consumers to find a device that fits their lifestyles and bringing the benefits of better hearing to all,” Møller concludes.
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