Nothing is a company that, after only seven months of existence introduced its "highly anticipated true wireless earbuds" Nothing Ear, which are almost an exact replica of the LG TONE Free earbuds without the (at least useful) auto-cleaning UVnano charging case, offering "an iconic transparent design" instead. As with any existing TWS earbuds in the market, the Nothing ANC earbuds offer nearly 6 hours of use, and up to 34 hours playtime with the case, use a 11.6mm dynamic driver and cost just $99 USD, which makes them a cheaper competitor of the OneOther MeeToo TrueEar ANC.
The earbuds hide nothing, exposing "the raw beauty" of microphones, magnets and circuit board, which will be a disappointment for all the Youtube personalities who make money with teardowns and x-rays of products. The transparency will hopefully reveal the use of Bluetooth 5.2 platform, three microphones and more details of the sweat and water splash resistant design. The charging case supports fast charging and charges wirelessly when in contact with any Qi charger. The earbuds even support Transparency mode, in a effort to show there is nothing to hide.
There is also an app, to support Find My Earbud, EQ, Active Noise Cancellation and Gesture Control customization, as well as In-Ear Detection and Fast Pairing with Android devices - which obviously is the only platform that Nothing will support.
Something of note is the fact that Nothing originates from an Sino-Anglo-Irish consortium of sorts, created with a stated mission "to remove barriers between people and the technology we all use," (abolish custom barriers, maybe?) and improve our lives "without getting in the way." That last statement must be true.
The Nothing thing is actually a privately held company with backing from GV (formerly Google Ventures) and other private investors including Tony Fadell (Principal at Future Shape), Kevin Lin (Co-founder of Twitch), Paddy Cosgrave (Founder of Web Summit), Casey Neistat (YouTube personality (?)), and Steve Huffman (Co-founder and CEO of Reddit). The product was sadly commissioned to the talented Swedish team of Teenage Engineering, which now see their reputation devalued since they are presented as "the visionaries" behind the design and sound tunning.
"Nothing ear (1) is a breath of fresh air in a cluttered and indifferent market, setting the tone for our connected digital world to come," says Carl Pei, CEO and Co-founder of Nothing, who previously co-founded OnePlus, and is now determined to beat Xiaomi. About this first product, he proudly states, "It marries advanced technology, precise engineering, and groundbreaking design at an unbelievable price."
Yes, it's cheap and all orders are guaranteed to support the efforts of tech millionaires that have also ambitions of traveling to space one day. Sales "in 45 countries and regions" start July 31, 2021 - a Saturday - and orders can be now placed at nothing.tech
