RHA is an independent audio company based in Glasgow, UK, founded in 2011. Since its inception, RHA surprised very positively with its clever combination of carefully designed products and consistent quality of all its products, combining the right dose of lifestyle appeal with careful design and choice of components for all its products. Well designed packaging with well-targeted specifications and well-identified usage profiles, have also allowed RHA to quickly create positive impressions in the industry. Perhaps more important, an aggressive distribution strategy contributed to the brands' notoriety, covering all the right channels, from airports to Apple Stores, while never forgetting to attend all important consumer electronics and even high end shows, where very few manufacturers with products at these affordable price levels dare to show up.
In 2017 alone, RHA's flagship CL1 Ceramic in-ear headphone was named as a CES 2017 Best of Innovation Honouree, RHA was named 10 of 100 on the Sunday Times Lloyds SME Export Track 100 list, 54 of the 100 fastest-growing private companies on the Sunday Times Virgin Fast Track 100, and CEO Andrew Reid was honored by Ernst & Young with the 2017 Disruptor Entrepreneur Award for Scotland.
In the last two years, RHA quickly expanded its catalog of wired headphones to equivalent wireless versions, all with a carefully crafted balance of specifications and price targets to maintain the same level of consistency and usage profiles of previous products. Now RHA has released the all-new MA390 Wireless headphone, which is not only its entry level product but shows what is possible at the most affordable price levels. The new MA390 Wireless pitches the "adventurer" user that wants a practical, understated product to carry everywhere, combining great sound and performance with a new, lightweight feel. It is RHA’s fourth wireless headphone.
"The MA390 has an understated aesthetic that lets the individual shine through and express themselves in their own way. We designed the MA390 Wireless using quality materials and technology. We packed all our desired functionality into a flexible, robust headphone. It can be taken on adventures without users worrying about battery life or the headphone being too delicate,” explains Kyle Hutchison, Head of Product Design - RHA. "It’s what’s on the inside that counts," she adds.
Effectively, behind the MA390 Wireless’ discreet appearance lies the right balance of technology for the current market - not the latest tech, but the proven choices that allow RHA to stand-out compared to the crowd of cheap competitors. The MA390 Wireless is aptX and AAC enabled, ensuring good quality audio for all Android and iOS devices, while ensuring eight-hour battery life for whole day usage. The three-button universal remote allows users to switch between music, calls and digital assistant functions at the touch of a button, and to interact with apps on their device without touching it.
With its all-metal design and clever use of aluminum, the MA390 Wireless weights only 24g, and battery charging uses already the updated USB-C connector, allowing for full charge in only 1.5 hours. Water and sweat resistant to IPX4 rating, the MA390 Wireless can also sustain active lifestyle usage, while the noise isolating, interchangeable ear tips ensure that the MA390 Wireless sound is only interrupted when users choose. The MA390 Wireless comes with a three-year guarantee and is available on Amazon from June 25 and online and in-store on June 28 for £59.95/€69.95/$69.95.
www.rha-audio.com
