Pure Fi Expands its Portfolio of Active Optical Cables with New 40 Gbps USB-C Solution

Pure Fi, a premium consumer and professional A/V connectivity solutions manufacturer, unveiled the new Pure Fi USB Type-C Active Optical Cable (AOC). As one of the first USB-C active optical cables offering speeds of up to 40 Gbps up to 30 feet (10 meters), this new cable is ideal for applications that require high-speed connectivity between devices not located in close proximity to one another. This new High-Speed Cable delivers supports connectivity and power with zero latency or EMI. To go beyond the two meter limit of conventional (passive) USB cables, the only option is to use active cables. Manufacturers have been holding out on launching new active models, given the ongoing specification updates, and the tightened requirements for USB4 cables that meet the new guidelines, which also require certification. With the publication of the USB4 specifications and the convergence with Thunderbolt, the industry can now confidently move forward.

The Pure Fi USB-C AOC is highly versatile, offering bi-directional connectivity across a wide range of current and legacy USB devices. Compatible with the latest USB4 and Thunderbolt 3 & 4 devices, the new cable offers plug & play simplicity for virtually any application that demands a reliable, high-speed connection.

"The USB Type-C connector has become a de facto standard in consumer tech and professional applications, so we developed a solution to suit even the most demanding connectivity needs across a very broad range of devices and applications," says Bill Huang, CEO of Pure Fi. “Delivering an active optical solution that takes advantage of the USB-C form factor gives our customers the ideal connectivity solution to suit virtually any need."

Pure Fi’s new USB-C active optical cable serves a range of connectivity needs, and excels in specialty applications that require high-speed connections over long distances such as peripheral placement flexibility and audio applications, including microphones. Most peripherals ship with a standard USB cable that’s adequate for connecting a device on one’s desktop, giving the user limited flexibility in where peripherals are placed. In the case of an SSD, for example, most ship with a 2- or 3-foot cable suitable only for desktop use. On the other hand, Pure Fi’s new USB-C AOC frees customers to place peripherals up to 30 feet away from the desktop. This gives users the freedom to place external drives and other peripherals in a closet or in another room, moving noise and heat production away from the workspace.

In the case of USB microphones, the new Pure Fi USB-C AOC creates the same experience and flexibility of conventional analog XLR cables, with all the added benefits of a USB interface and digital connectivity. And because the new AOC delivers power via the cable itself, there’s no need for an additional power source. Delivering up to 60W of power over USB-C is ideal for speakers and audio interfaces.

These new USB Type-C Active Optical Cables are available now from Pure Fi at shop.pure-fi.com. The new cables come in lengths of 3 meters (10 feet), 5 meters (15 feet) and 10 meters (30 feet). Suggested retail pricing for the Pure Fi USB Type-C AOC is $99, $129 and $199, respectively.

Pure Fi is a privately held company, headquartered in Santa Clara, CA, with leadership in optoelectronics connectivity, high-performance, low-power semiconductors and robust manufacturing.
www.pure-fi.com