Celebrating its 15th anniversary this edition, Prolight+Sound Guangzhou 2017 will welcome approximately 1,250 local and international exhibitors, including some of the most notable names from the pro audio, lighting and entertainment technology sectors. Starting in 2003, Prolight+Sound Guangzhou has successfully transformed from a regional to an international business platform for the pro audio and lighting industry through the strategic partnership formed between Messe Frankfurt and the Guangdong International Science and Technology Exhibition Company (STE) four years ago.
The show has been evolving in tandem with market demands over the past 14 years and has gradually transformed itself from a regional platform to an international business stage that connects both Chinese and overseas markets with diverse products, cutting-edge technologies and market intelligence.
Quality and internationality will remain the key focus of this edition. To accomplish this objective, the event will continue to provide an all-encompassing marketplace with specific product zones for conference systems, PA systems, headphones, microphones, and accessories, as well as the signature Audio Brand Name Halls. The expanded outdoor line array across three demonstration areas will feature the largest number of local and overseas audio brands to provide a wider variety of sourcing options for attendees. The signature Audio Brand Name Halls – a special showcase for key international audio brands (which has expanded from one hall in 2013 to four halls in 2016 and 2017) are now complemented with the Enping Microphone Hall, with product zones for microphones, conference systems and public address systems.
In response to the explosive market growth in the Chinese entertainment sector, the "Theatre K Pub" will be launched to help exhibitors and visitors capitalise on the abundant opportunities available in the booming karaoke and theatre markets. Located at Y Channel of Area A, there will be various unique showrooms that feature high-quality karaoke systems, mini home theatres, customised installations, smart digital AV and system integrations.
During the four-day run, concurrent events including the PLSG Annual Training Course, Vision X Network and a series of technology-oriented seminars, forums and product presentations will also offer visitors the opportunity to catch up with the latest industry trends and market developments.
The 2016 edition of the show was well-attended by 1,231 exhibitors and 68,441 visitors from China and abroad. Ms Judy Cheung, Deputy General Manager of Messe Frankfurt (Shanghai) Co Ltd is enthusiastic in welcoming more pro audio and lighting professionals to join next year, saying: “It is our great pleasure to celebrate this important occasion with the industry. Nevertheless, figures are not the only indicators of success. What makes this show strong is its diversity and quality. Over the past 14 years the show has continued to evolve, and it’s now seen as a global stage to link both Chinese and international markets with diverse products, cutting-edge technologies and market intelligence.”
The strong collaborations with industry trade associations is another effective channel to connect exhibitors with industry peers and experts from key international pro audio and lighting markets. This year, the show has partnered with The German Entertainment Technology Association (VPLT), ANAFIMA (National Association of Musical Instruments and Audio Manufacturers, Brazil), Japan Electronics Show Association, Taiwan Association of Theatre Technology and Thai Hotels Association to carry out extensive marketing campaigns, buyer invitations and delegation organisation in their respective regions. Industry professionals will also be invited to host concurrent forums at the show, and to bring first-hand market trends and technology updates to the industry.
To offer the best services to top international buyers, Club Pro, the very first VIP buyers’ club for Prolight+Sound Guangzhou has been launched. This prestigious membership will provide exclusive travel arrangements, instant industry information sharing, an incentive programme, and most important of all, networking and business match-making services that facilitate buyers to meet with their targeted suppliers under one roof in a time-effective manner.
Guangzhou is the biggest audio and lighting manufacturing base in China with approximately 2,000 factories, and supplies 70 percent of the country’s total industry exports. Its GDP also recorded the highest growth rate among all Chinese cities in the first quarter of 2016. With this rapid economic development the Chinese entertainment market remains strong, with an economic value of RMB 44.7 billion in 2015, up 2.8 percent compared to 2014. Various sectors such as professional theatres, large-scale concerts and music festivals also showed significant income increases last year.
Prolight+Sound Guangzhou is organized by Messe Frankfurt and the Guangdong International Science and Technology Exhibition Company (STE). It is a substantial business platform located in Guangzhou, the largest pro audio and lighting manufacturing base in China.
22 - 25 February 2017
Prolight+Sound Guangzhou
China Import & Export Fair Complex, Guangzhou, China
www.messefrankfurt.com
www.prolightsound-guangzhou.com
Other Prolight+Sound fairs worldwide:
Prolight+Sound
4 – 7 April 2017, Frankfurt
Prolight+Sound NAMM Russia
14 - 16 September 2017, Moscow
Prolight+Sound Shanghai
11 - 14 October 2017, Shanghai
Prolight+Sound Middle East
October 2017, Dubai
www.prolight-sound.com/worldwide
