New Widex Allure Hearing Aid Platform Combines Advanced Processing with First Cloud-Based Fitting Solution

Underscoring its commitment to helping hearing aid wearers, Widex, a part of WS Audiology, announced Widex Allure, the company’s newest platform, designed to deliver the most natural hearing experience in any environment. Allure features the all-new W1 chip for advanced processing and are the first RIC RD hearing aids to be fitted through Widex Compass Cloud, the world's first cloud-based fitting software. With the Allure announcement, Widex says that it has fully reimagined the hearing care solution with its Precision Hearing Technology that features a combination of new and enhanced advanced, and AI-based processing features such as Speech Enhancer Pro, Enhanced Sound Classifier, Adaptive Dynamic Feedback Controller, Allure PureSound, and the Allure Dedicated Streaming Compressor. Together, the company says, these features deliver a naturally clear and precise sound quality, seamless transitions between soundscapes, and an improved experience in noisy situations.

"We are very proud to introduce Widex Allure, which represents a transformative change and a clear difference in hearing technology performance," says Adina Bahcevanii, Head of Widex. "Allure delivers crystal clear speech while allowing wearers to be fully immersed in the sound of their environment, providing a natural hearing experience."

Widex Allure's new Adaptive Dynamic Feedback Controller employs uniquely adaptive frequency shifting that activates only when needed, without compromising sound quality. Furthermore, Widex Allure builds upon the clinically proven ZeroDelay technology from Widex. Part of the Widex Allure PureSound processing program, it now delivers significantly enhanced speech intelligibility in noise — an improvement of 4.3dB SNR — with more advanced processing features than ever before.
 
"Early studies indicate that most wearers prefer the advanced noise management and feedback control features of Widex Allure," Adina Bahcevanii continued. "In fact, an impressive 92% of users preferred Allure in noisy situations over the previous platform. Clear conversations, seamless soundscape transitions, and immersive hearing experiences — with Widex Allure, the difference is clear."

The first hearing aid on the Widex Allure platform is the Widex Allure RIC RD, offering ease of use, new connectivity, multiple charger options, and excellent battery life. It features the new Widex Allure App, which offers an intuitive user experience and integrated accessibility functions. In addition, the Allure App gives wearers the power of real-time artificial intelligence and machine learning so they can easily personalize their hearing experience.
 
The Widex Allure RIC RD is also the first hearing aid available for fitting via the new Widex Compass Cloud, the world’s first cloud-based fitting software. Widex Compass Cloud offers hearing care professionals an intuitive and powerful cloud-based software for great first fits. And because it lives in the cloud, Widex can continuously improve the software and user experience while ensuring Compass Cloud remains secure by design.

"Widex Allure and Widex Compass Cloud represent our commitment to All-in-One Audiology, a suite of technologies and capabilities that offer HCPs and their clients an intuitive and streamlined workflow with a simplified configuration of fitting," Adina concluded. "With Widex All-in-One Audiology, we are pioneering the future of the industry in ways that allow HCPs to spend more time helping patients and patients more time experiencing better, healthier hearing."
www.widexpro.com