Audio Pro is a Swedish company with strong roots in the early HiFi industry. The company has designed, developed and manufactured speakers since 1978 and is today available in over 55 countries globally.
Audio Pro’s products have a proven ability to captivate users on an international scale, as documented by both the brand's range of portable wireless multiroom speakers, the largest home entertainment speakers, and even its sound reinforcement install speakers. Though interestingly, the company's now 42-year history initially began with a long-standing focus on the development and production of subwoofers. These subwoofers had an innovative design (the so-called ACE-Bass technology, developed by the company's founder) which resulted in a sound quality that earned the brand an outstanding reputation within the industry in just a few years, and early models, such as the Audio Pro B2.50 and B4.200, are still fondly remembered by audiophiles today.
"Expectations are high of course," says Jens Henriksen CCO at Audio Pro. "When we tell our audience that we plan to launch a new sub, they still have, impressively enough, these classic models in the back of their minds. Of course we feel the pressure, but at the same time we feel that we are able to comfortably exceed these expectations. Naturally, the new subwoofer will be required to meet different demands to those which were faced by its predecessors 40 years ago. Needing to function as a component in a home entertainment system that not only delivers music, but also TV audio at a level capable of immersing viewers in spine-tingling sound."
The new SW-10 subwoofer was launched with the aim of being the perfect pairing for the company's existing A26 and A36 floor standing speakers, with a deep tuning purposely designed to enhance the sounds effects in movies. "We want to be able to offer our customers a premium sub that equals and enhances the audio quality of the A26 and A36. Of course, it was important that it possessed full TV functionality, so with the help of its customized inputs, the SW-10 sub can be successfully incorporated within a home cinema set-up in whilst producing the same exemplary standard of audio when used as a traditional hi-fi system. It may seem simple, but it places completely different demands on components such as chips, inputs and more,” Jens Henriksen continues.
The design of the SW-10 is quite different from that of a traditional subwoofer. Instead of a large, smooth box, Audio Pro add character by leaving the passive radiators visible on the sides. By breaking up the smooth and untextured surface, the cabinet becomes more aesthetically interesting and delicate in its appearance. In fact, early audiences have perceived these visible passive radiators as a visual focal point for the piece, showing great promise in fulfilling Audio Pro’s hopes of the sub’s unique design and powerful sound making as big an impression on the market as earlier models have.
www.audiopro.com
