The announced reorganization took place over several months and significantly expands and further diversifies the group’s product offering across a breadth of technologies and applications; including both within and beyond the entertainment and broadcast production sectors the company has traditionally dominated. The company also confirms that further expansions will take place, aiming to position Neutrik’s audiovisual, lighting, Ethernet, optical fiber and power solutions also for healthcare and wider global industrial sectors, where the company has been building supply chain relationships for some time.
“Our proud history as a family owned business, rooted in the principality of Liechtenstein, means that our continued success does not require a specific focus on technology; but rather in continuing to provide our passionate employees with a work environment that inspires their creativity and innovation,” states Chad Trevithick, Neutrik Group CEO (pictured below).
Under the new structure Neutrik will continue to offer premium copper connectors, innovative fiber-optics systems and robust, field-ready, high performance digital audio network devices.
As previously announced, REAN, a Neutrik Group owned brand since the early 2000’s, has been repositioned as a global supplier with an extensive portfolio of ultra-robust, high reliability connectors for audio, video and lighting applications, offering optimized cost-performance ratios, backed by a global supply chain and highly experienced regional sales network. Additionally, the REAN portfolio has been expanded to include new IP65 rated Ethernet, XLR and RJ45 connector series.
Adding to the two established brands, Contrik will now extend the Neutrik Group’s catalog with a portfolio of power distribution systems that includes an innovative equipotential bonding system and high-quality professional application power cables.
In a parallel development, Neutrik’s continental American distributor network has been brought under the management of the company’s US subsidiary, now renamed Neutrik Americas, with an expanded complement of multilingual personnel at its Charlotte HQ to service customers throughout North, Central, and South America.
Headquartered in Liechtenstein the Neutrik Group manufactures its products in multiple locations, and wholly owns seven subsidiaries throughout Europe, Asia, and the Americas: Neutrik Vertriebs GmbH in Germany, Neutrik (UK) Ltd., Neutrik France SARL, Neutrik Americas, Neutrik Limited, Japan, Neutrik Hong Kong Ltd., Ningbo Neutrik Trading Co., Ltd. China., H. Adam GmbH Germany, Contrik AG, Switzerland, and Connex GmbH, Germany.
www.neutrik.com
