Lenbrook International and OraStream Announce BluOS Integration Agreement

December 20 2019, 02:25
Lenbrook International, owner of high fidelity audio brands NAD Electronics, PSB Speakers, and Bluesound, announced a North American collaboration with OraStream, the high-resolution audio streaming platform. The agreement will allow OraStream’s customers – all high-quality music content providers – unique access to a fast-growing ecosystem of high-resolution music streaming users through “BluOS enabled” products from brands like NAD Electronics, Bluesound, and DALI Loudspeakers.

Based near Toronto, Ontario, Canada, The Lenbrook Group is a global business development organization with a deep history in brand, distribution and network development. In 2012 Lenbrook launched their proprietary high-resolution music management and streaming platform known as BluOS. While Lenbrook built this platform for Bluesound (its own hi-res streaming and distributed audio product for high-end music enthusiasts) the company is also using BluOS to modernize its legacy audio brands, NAD Electronics and PSB Speakers.

In 2017, Lenbrook announced that it would open its BluOS protocol to 3rd party premium audio brands with a goal of creating an ecosystem that could become a “de-facto standard” for the audiophile community and other vertical markets that highly value streaming high-resolution music.

“The growing recognition of the BluOS operating system in the audiophile world is a result of an unwavering commitment about what the high-resolution audio listening experience can offer to music lovers,” explains Lenbrook’s CEO, Gordon Simmonds. “The amazing and modern hi-fi brand called Bluesound was born on this engine and the platform is being opened to other global premium audio brands like DALI Loudspeakers (Denmark) and Monitor Audio (UK). These brands are choosing to be part of an open ecosystem that offers a broad array of unique audio solutions to music lovers that truly care about what they listen to in their home.”

Based in Singapore and founded by CEO Frankie Tan in 2011, OraStream is an innovative adaptive streaming solution utilizing the MPEG 4 SLS codec that, combined with a purpose-built back office infrastructure, provides content creators, owners, and distributors, with a turnkey streaming pathway to the marketplace. With OraStream, music files are encoded in their native resolution, thereby retaining and preserving the nuances and details of the original source file. A decoder is then used at the listening point to deliver the audio file, adjusting and buffering data to suit the listener’s bandwidth limits and eliminating skipping and pauses along the way, without affecting the original resolution of the audio file.

"Our company led the development of scalable high-res audio streaming which led to the launch of the world’s first high-res audio streaming music service in 2015. Today, our high-quality audio streaming solution is used by a new generation of high-res audio streaming services with more announcements anticipated as we move forward. We are on the next phase of extending our high-quality audio streaming solution into wireless home audio devices and are extremely pleased to collaborate with Lenbrook’s BluOS high-res audio platform in this endeavor,” says Frankie Tan.

Working together as two pioneers in lossless streaming, the OraStream and Lenbrook partnership will see BluOS Enabled devices become the first and largest ecosystem of home audio equipment to support the OraStream platform. As OraStream continues to develop a roster of content providers that are keen to deliver the highest quality of content that streams straight into the home listening room, Lenbrook will be able to quickly and efficiently offer BluOS users access to these unique content streams. The first content collaboration on the OraStream platform in BluOS will be live in the North American market in Q1 2020.

OraStream's adaptive audio streaming platform powers new-generation music services based on streaming 16/24-bit lossless resolution audio files which self-adjusts to quality of internet bandwidths. OraStream currently powers the Neil Young Archives and Primephonic, a premier classical music service as customers. In addition, two of the most significant online sites for classical and audiophile music recordings, Presto Music and HDtracks, are launching their newly revamped music stores with this technology.

BluOS is a premium multi-room audio ecosystem that manages stored and cloud music sources and playback, with support for high-resolution audio streams up to 24-bit/192kHz. Adopted by some of the most renowned hifi audio brands and integrated with numerous smart home and voice control systems, BluOS allows for interoperability among enabled devices across brands for maximum versatility and use cases. Integrations with higher quality streaming music services like Tidal, Amazon Music HD, Radio Paradise, and Qobuz, are featured as well as support for FLAC, WAV, MPEG-4 SLS, MQA, and other high-resolution formats and codecs. BluOS includes mainstream streaming services like Spotify, Deezer and other music streaming options.
www.lenbrook.com | www.BluOS.net​
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