House of Marley Shows the Way With 100% Recyclable Packaging

July 7 2020, 02:10
How many times we have seen displays full of the cheapest headphones, all wrapped in rigid plastic blisters that go straight into the trash? House of Marley once again leads by example with the launch of their Smile Jamaica Wireless 2 earbuds and the move to 100% recyclable paper fiber packaging. The entire package contents can now be put into the single mixed-paper recycle bin without the need to separate different materials, a common issue when it comes to the recycling process.
 

The redesigned Smile Jamaica Wireless 2 earbuds are a stylized refinement to the brand's classic Smile Jamaica collection at a more affordable price ($29.99 MAP) with sustainability improvements in both the cable and packaging and the use of familiar eco-conscious materials. As with the original model, the FSC certified wood and recyclable aluminum housings in each of the earbuds deliver not only an earthy, stylish look but a warm, acoustic component to the signature Marley sound performance.

Constructed for stability and convenience, the new braided cable used in the Smile Jamaica Wireless 2 is designed using fibers from 99% post-consumer plastic waste from recycled water bottles, bringing sustainable elements to durable  construction. The new tangle free cable and earbud construction provide strain relief with the simplicity of a single, inline 3 button control and a microphone. The new Bluetooth 5.0 earbuds offer 9-hour battery life with USB-C quick charge technology (15 minutes = 2 hours playtime), in a IPX4 sweat-proof and weather-resistant design. 

"It was important for us to make it easier for the consumer to make a conscious decision toward recycling the packaging and one that did not compromise our commitment to sustainable design," explains House of Marley Director of Product Development Josh Poulsen. "Our packaging has always positioned us to stand out within the consumer electronics industry as we have made a conscious effort to use FSC certified materials, recycled paper, recycled PET casing and paper fiber ties instead of the plastic standard. Our move to 100% paper fiber packaging means that the entire package contents can now be put into the single mixed-paper recycle bin without a hassle to separate inserts of different materials, a common issue when it comes to the recycling process."
 

House of Marley continues to support environmental giveback, celebrating the brand's 10th Anniversary as an eco-conscious audio maker and honoring the legendary Bob Marley and his respect for the earth and people. The Project Marley Global Giving Initiative has expanded to support global reforestation through One Tree Planted and ocean preservation through the Surfrider Foundation.
www.HouseofMarley.com
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