Genelec Creates G Innovation Lab to Encourage Creativity and Entrepreneurship

July 5 2021, 05:10
Genelec is establishing the first branch of its new G Innovation Lab in Kuopio, Finland, with the goal of nurturing creativity and entrepreneurship in the Savilahti region of the country, and attracting imaginative professionals to the area. Starting with a Discovery Event Pitch Challenge in August 2021, Genelec aims to recruit a team of ‘start-up minded’ individuals to further develop the innovative thinking that has helped inspire the company’s technical breakthroughs over the last four decades.
 

Since 1978, Genelec has combined a deep understanding of its customers with a strong R&D team, leading to a stream of technical landmarks that have set the performance bar for professional loudspeakers everywhere. Genelec also understands that the huge changes in the way audio content is produced and distributed, plus developments in machine learning, AI and service based business models means that new and creative ways of thinking will be essential in the future.

Opening this August in Kuopio’s KPY Novapolis Microkatu, the G Innovation Lab will be the home to talented individuals with complementary skills, but with a deep shared interest in the audio industry, who will begin work this autumn. The Lab’s location is also designed to facilitate even closer co-operation with regional universities and educational institutions, something Genelec has long valued and nurtured.  

To kickstart the recruitment process for the G Innovation Lab, the Discovery Event Pitch Challenge takes place August 23 and 24, and is a hybrid live/online event organized in conjunction with Finnish ‘talent pond’ experts Pondi. At the event, career seekers and entrepreneurs will be given a chance to present their ideas to a panel of senior figures at Genelec. This creates a perfect opportunity for candidates to find out more about Genelec and show the panel how they and their ideas can help make the company’s business, and the pro audio industry in general, stronger. 
 
The Genelec G Innovation Lab will open in Savilahti at KPY Novapolis’ Microkatu tower in August.

“The ongoing transformation in our society, technology, industries, and audio community is profound and extremely exciting. Our own success as a company has always been fueled by individuals determined to push the boundaries of their imagination, and we see the G Innovation Lab as an essential vehicle for unleashing the hidden creative potential existing in our local community, and attracting new talent to the region,” says Genelec Managing Director Siamäk Naghian.

“We boldly want to look at the development of the industry and find new opportunities at the interfaces of different areas of expertise and industries. A team similar to a start-up within the organization enables us to be agile in development and experimentation,” he adds.

Entries for the Discovery Event Pitch Challenge are now open. More information is available here: www.pondi.fi/en/discovery-event
www.genelec.com
 
Genelec CEO, Siamäk Naghian.
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