“Immersive music is the next frontier for next-generation audio, building on the use of three-dimensional sound in cinema and TV. The inclusion of our MPEG-H decoder in the Echo Studio will allow mainstream consumers to experience immersive music with the convenience they have come to expect from today’s stereo music services”, says Dr. Bernhard Grill, Director of Fraunhofer IIS.
Amazon has also joined the MPEG-H trademark program administered by Fraunhofer. The program signals to consumers that MPEG-H products have been verified to work with each other and support all necessary MPEG-H Audio features. “We are pleased to have Amazon adopting the MPEG-H trademark program as our first licensee for smart speaker class products”, says Robert Bleidt, Division General Manager of Fraunhofer USA.
MPEG-H Audio, substantially developed by Fraunhofer IIS, is the industry’s most advanced audio system, supporting both immersive sound and the ability for users to adjust elements in the audio to their preferences. MPEG-H has been on the air since 2017 on all TV networks in South Korea under the new ATSC 3.0 standard, and it has been selected for new broadcast standards to be launched in China and Brazil. Fraunhofer offers MPEG-H software implementations for many popular CPU, SoC and DSP platforms. It is widely deployed today in TV sets, premium soundbars and high-end smart speakers.
Amazon's Echo Studio is the first smart speaker to feature an immersive three-dimensional (3D) audio experience using Sony’s 360 Reality Audio and other immersive formats. Sony Music Entertainment, Universal Music Group, and Warner Music Group are bringing a growing library of new music, current hits, and legendary tracks to these immersive formats. Native 3D music will be available on Echo Studio with a subscription to Amazon Music HD, a new tier of the highest quality streaming audio available.