“In the almost two decades since its debut, embedded world has undergone an extremely positive development. And the event put on an impressive display all over again in 2019. A total of 1,117 companies from 42 countries, almost 100 more than in the previous year, showcased their solutions to the around 31,000 trade visitors from 84 countries at this leading fair for the embedded community. The proportion of international exhibitors increased once again to 56 percent, while display area was up again by 8 percent. These are the highest KPIs for the fair to date for both exhibitor numbers and display area, and we continue to see potential in this dynamic market. But it is not just the sheer numbers that impress this year; it’s also about the exceptionally positive mood in the halls and at the conferences – where the community mindset is very much in evidence,” says a delighted Richard Krowoza from the NürnbergMesse Management Board.
This year too, embedded world was a hit with its community of professionals, with 97% of trade visitors stating even before the event was over that they would be taking part again in 2020, and more than 96% indicating their satisfaction with embedded world. The feedback was equally positive from exhibiting companies, 90% of which stated that they would book a stand again in 2020. Around 94% managed to reach their target groups, and nine out of ten expected follow-on business from the event.
For 2019, the embedded world conference chose “embedded intelligence” as its key theme. Not just the connection to high-performance computers in the cloud, but also the capabilities of processors and integrated circuits in the embedded sector, and the availability of suitable algorithms have improved so much and/or have become so inexpensive, that new technologies like machine learning and artificial intelligence are being used in more and more applications. This will open the door to completely new systems that perceive the environment autonomously, draw conclusions and make partially or fully autonomous decisions.
“At the embedded world conference, the comprehensive content we offered on “embedded intelligence” provided very good insights into a topical issue. The conference once again demonstrated the importance of knowledge-sharing among experts, particularly in the case of highly topical issues,” says Professor Axel Sikora, chairman of the embedded world conference and advisory board.
The highlights of the embedded world conference were the keynotes on the first and second day. Jim Tung, Mathworks Fellow, spoke on the first day about “Developing Game-Changing Embedded Intelligence”. Jean-Marc Chery, CEO and President of STMicroelectronics, devoted his keynote on the second day to “Embedded intelligence for the next wave of smart systems – Opportunities and challenges on the edge”.
Alongside the regular top-class discussion panels “Safe for the Future” and “Embedded Vision & Machine Learning" on the second day of the fair, the event featured another two high-calibre round tables for the first time this year focusing on the highly topical issues “Embedded Intelligence” and “RISC-V”.
The theoretical insights imparted at the conferences were reinforced in more detail at the special display areas M2M, electronic displays and safety & security and at the pavilions for young innovative companies. The new Start-up Area also celebrated a successful debut. Young innovative companies presented their top products and innovations at their own pavilion, which is subsidized by the BMWi, the German Federal Ministry for Economic Affairs and Energy.
Embedded award 2019
The highly coveted embedded awards were presented in two additional categories in 2019. Alongside the established categories Hardware, Software and Tools, the new categories Embedded Vision and Start-ups were added.
Ultrahaptics won the hardware category with its ultra-haptic module “STRATOS Inspire”. Hitex GmbH impressed with its AURIX SafeTpack in der software category. GÖPEL electronic GmbH won the tools category with its ChipVORX SI. For its dart BCON for MIPI Development Kit, Basler AG won first prize in the new category “Embedded Vision,” while Wisebatt won the new “Start-up” category with its simulation tool for optimising electronic designs.
The next embedded world exhibition and conference will take place 25 to 27 February 2020, at the Exhibition Centre Nuremberg.
www.embedded-world.eu | www.embedded-world.de
