The DTS AutoStage system is the only global automotive independent media delivery platform, already delivering next-generation, AI-powered connected radio, audio and video content for more than 52 connected car models worldwide, seamlessly combining linear broadcast with IP-delivered content that enables a powerfully personalized, in-vehicle infotainment solution.
Part of the suite of solutions that the company introduced at CES 2023, DTS AutoStage is available in more than 60 countries and has been deployed by five car brands including Mercedes Benz, Hyundai, Genesis, Kia and a leading EV manufacturer, with more to be confirmed in 2023. DTS AutoSense technology has been selected for six OEM programs from brands in the US, Germany and Japan.
The DTS AutoStage system was designed to deliver a visually rich, safe and immersive entertainment experience in the connected car, with particular focus on providing a global connected broadcast radio experience. The DTS AutoStage system’s support of radio is unique in scale and capability and allows radio broadcasters to retain editorial control of content while offering a rich and consistent user experience, with the added benefit of valuable listener insights and analytics.
With the launch of the DTS AutoStage Broadcaster Portal, every radio broadcaster can, for the first time, gain insights into how their in-car listeners are engaging with their content from the car via an easy-to-use dashboard. DTS AutoStage portal data insights include the geographic definition of the audience, popular locations and thoroughfares, program performance, including most popular formats and content, and retailer heat maps, showing shopping locations in proximity to station’s audience.
"Radio is still the number one source of in-car entertainment and to keep this prominence our in-car user experience will make stations more discoverable and engaging to extend listening sessions. DTS AutoStage Broadcaster Portal is enabling a completely new level of data insights for radio broadcasters to connect with target audiences and power new revenue opportunities with brands and advertisers," says Joe D’Angelo, senior vice president of broadcast and digital audio at Xperi.
"Through smart TVs and set-top boxes, TV broadcasters have enjoyed the ability to measure audience engagement. The connected car and DTS AutoStage have revolutionized the data possibilities for radio broadcasters, giving them access to in-car data for millions of vehicles to inform programming content and ad strategies," adds Pierre Bouvard, chief insights officer for Cumulus Media Westwood One.
"This new DTS AutoStage data provides the missing link for how radio plays a starring role in cars," states Fred Jacobs, president, Jacobs Media. "Traditionally, AM/FM radio’s top listening location is cars and trucks, but ratings information has always been vague. The DTS AutoStage Broadcaster Portal unlocks many new data points – geographic targeting on the road, reactions to in-car content, and ‘heat maps’ that overlay listening with shopping locations. That last part is key for radio sales, always in need of more data to provide ‘windshield advertisers’ with meaningful data. Programmers and sales managers will be huddled around their computers, identifying previously untold marketing stories. I wish I had these analytics when I was a program director."
Xperi, via its comprehensive broadcast technologies portfolio such as the DTS AutoStage and HD Radio technologies, is committed to delivering solutions for broadcasters to preserve their special bonds with the communities they serve, enabling connections with audiences wherever they consume content, while personalizing content discovery and future-proofing radio with a consistent stream of broadcast innovation. Xperi technologies, delivered via its brands DTS, HD Radio, and TiVo have been integrated into billions of consumer devices and media platforms worldwide.
Radio stations can access DTS AutoStage Broadcaster Portal at no cost, whether they are broadcasting in digital or analog, by registering through the Xperi DTS AutoStage Broadcaster portal. DTS will promote demonstrations of DTS AutoStage during NAB 2023 in Las Vegas (April 16-19).
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