Creative Technology Introduces Nova Smart Multiroom Speaker with Amazon Alexa

November 15 2018, 01:10
Creative Technology announced Creative Nova, a portable WiFi multiroom Smart Speaker with a light and sound mood-setting environment which the company calls "a Light & Sound Spa". The Nova features a powerful 5-driver design in a WiFi/Bluetooth high-performance speaker system with Amazon Alexa-enabled voice assistance, complete with far-field voice recognition. A design which the company believes will set it apart from other smart speakers, inspiring "a smarter lifestyle."

"Nova is the perfect personification of form and function in a single device that is made to complement modern-living and is an ultra-convenient content access enabler for today's world of integrated smart technology. It is sleek, minimalistic, elegant, and pleasantly functional," states the company.

What Creative calls "a Light and Sound Spa," is a combination of the multiple built-in ambient sounds and customizable light pre-sets that are "designed to produce feelings of tranquility and bliss." These settings include sounds of waves on a beach, gentle rain, soothing instrumental music and many others that work together with specially tuned lighting. Users can also customize audio content and lighting behavior to achieve the effect they want – all supported with the Sound Blaster Interconnect smartphone app, available for iOS devices.

With Amazon Alexa personal assistant on board, the Nova smart speaker allows users to use voice to control fans, dim lights or get weather information without leaving the yoga mat or the couch. Users are also able to broadcast their favorite tunes on popular streaming services such as Spotify Connect, Napster, Pandora and Tidal, and tune in to thousands of Internet radio stations available from iHeart Radio and Tune-in Radio.

Nova incorporates Creative Lab's award-winning acoustic engineering expertise, packing a 30W, 5-driver configuration consisting of dual far-field drivers, a down-firing built-in woofer, as well as two passive radiators delivering rich and room-filling audio. This combination creates a powerful and highly versatile configuration which is ideal for multiroom connectivity in the home or portability. With built-in WiFi 802.11b/g/n technology, users can deploy several Novas throughout the house – all connected to a single network. The built-in battery also means that users do not need to tether Nova to a power outlet, even when placing it around the house. Nova also supports Bluetooth 4.1, so users can bring it outdoors and use it as a portable speaker.

Technical specifications for the new Creative Nova include a weight of 3.08 lbs (1.4 kg), IP55 splash-proof and dust-proof rating, dual microphone for Alexa and a single omni-directional microphone for Bluetooth, and a battery for up to 7 hours of musical listening without the lighting effects.

Creative Nova is available for $149.99 USD at
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