Audio-Technica's new site has a host of new features, rich content, an intuitive user interface and a streamlined e-commerce experience. The site, developed with a mobile-first philosophy, creates a completely new user experience for the brand and, as with any contemporary web platform, features a responsive design architecture that translates to whatever device the visitor is using, optimizing their experience.
Featuring an intuitive and interactive resource that is content-focused with the latest information on Audio-Technica’s comprehensive range of microphones, headphones, turntables, cartridges and commercial audio products, the new website also offers enhanced e-commerce functionality that facilitates smooth, quick online transactions 24/7 with free shipping on purchases within the U.S. The new site serves customers in the United States, Canada, Latin America and EMEA and includes a streamlined navigation, leading visitors to their destination with fewer clicks.
"The new A-T site was designed with a mobile-first philosophy, meaning that all visitors to the site can expect the same high level of brand experience no matter their device – mobile, tablet or desktop," states Peter Baker, Audio-Technica U.S. Creative Director. "The mobile-first approach is essential for any forward-looking brand that is moving with the speed of their customers’ online expectations. The basic aesthetic of the Audio-Technica brand is simplicity, and all of our communications reflect a clean and simplistic approach, which allows our products and photography to do the talking. There are no unnecessary distractions, and we communicate our diverse product mix without being overwhelming to our users.”
In addition to featuring categories that audio enthusiasts and professionals have always associated with Audio-Technica, such as headphones and microphones, the website now highlights an important aspect of the brand’s rich history: A-T was founded in 1962 designing and manufacturing phono cartridges. As Gary Boss, Audio-Technica U.S. Marketing Director, remarked, “We have a great story to tell, one that is deeply rooted in our founder Hideo Matsushita’s vision of providing high-quality audio for all. Cartridges are at the heart of that story. We are witnessing a revived appreciation for the vinyl analog experience with a whole new generation of audiophiles. The new cartridge category, along with our comprehensive line of turntables, aims not only to tell this story, but also educate new listeners on the finer details of what goes into crafting world-class cartridges.”
Further enhancements include a comprehensive Commercial Audio section of the site that has been specifically intended for consultants, contractors and system integrators. This section is organized by Microphones (Boundary, Gooseneck, Hanging, etc.), Wireless Series (5000, 3000, 2000, System 10 Pro), Microphone Series (Engineered Sound, UniPoint, ProPoint), More (Discussion Systems, Mixers, etc.), and Solutions (Education, Government, Conference, Theater, Worship, Hospitality).
Additionally, the site hosts an extensive Support section for Online Orders, Warranty/Repair, Product FAQs, Product Registration, Software Downloads, etc. The A-T website will be updated on a regular basis with news of product launches, press releases, corporate milestones, etc. Visitors are encouraged to explore the website and sign up for A-T’s newsletter for product announcements and updates via email.