Adam Hall Group Opens Doors to Its New Experience Center in Germany

June 25 2018, 01:00
Adam Hall Group created a new Experience Center at its headquarters, located in the Hessian town of Neu-Anspach near Frankfurt, Germany. The opening was celebrated with an exclusive celebration for customers, industry partners and employees worldwide, signaling another important component in the company's overall concept of helping people to realize their creative ideas in event technology solutions. Adam Hall Group also announced a major expansion of its co-located Logistics Park.
Adam Hall founder David Kirby and managing directors Alexander Pietschmann (on the right) and Markus Jahnel (left) opening up the extravagant house-warming party.

In 1975, Mr Adam Hall founded Adam Hall Ltd. in the English city of Southend-on-Sea (near London) as a manufacturer of high-quality, robust flight case fittings. Today, more than 40 years later, Adam Hall Group has developed into a global manufacturer and distributor, with comprehensive solutions for the event technology industry. Since then, numerous new brands have been developed and created at the current company location in Neu-Anspach, Hesse, Germany. In addition to the flight case accessories, the company manufactures from speakers, power amps and moving lights to cables, cable protectors, stands and stage systems. In total, Adam Hall Group has more than 7,000 products immediately available from the warehouse, and offers dealers, and event service providers and integrators an all-round package of innovative quality products for various applications in event technology and installation.

Just short after announcing the expansion of its operations in the US market, with the creation of its subsidiary Adam Hall North America, Inc. that resulted from the merger with its New Jersey-based North American Distributor, Musical Distributors Group (MDG), the company is now gearing up to expand worldwide.

More than 20 million euros has been invested in the construction of two new building complexes, the Experience Center and the expanded Logistics Park. The new Experience Center at the equally new Adam Hall-Str. 1 has been specially designed for business customers, partners, and employees and, as an architectural hallmark of the Adam Hall Group, includes a fully-equipped product showroom, a large theatre auditorium for live shows and demonstrations, educational facilities for the newly-founded Adam Hall Academy, which as of June 18th offers a full seminar program for the industry in conjunction with DEAplus, the German Event Academy organization. The integrated R&D and engineering department in the other half of the Experience Center houses an anechoic measuring room, various endurance and climatic test rigs, a photometric laboratory and ample space for modeling and 3D prototyping.
The official opening ceremony of the new experience center featured several notable live acts.

“The dynamic markets of our time require courage, mobility, innovation and high customer orientation”, stated CEO Alexander Pietschmann on the implementation of the new Experience Center, which will serve “as open space for inspiration and creativity” for employees, customers, and partners. “The repositioning of the company underlines the identity of the Adam Hall Group and clearly defines our motivation and goals. The focus is on the wishes and requirements of our customers. We would like to create ideal conditions for professional users with innovative, user-friendly and powerful event technology solutions and give more people the opportunity to realize their creative ideas.”

“After over 40 years in the entertainment industry, we are proud to state that the Adam Hall name is well established amongst event professionals,” says COO Markus Jahnel. “Over the last ten years in particular, the company has grown considerably, continually developing to become a manufacturer and full-service provider for event technology, a fact which is once again emphasized by our comprehensive product portfolio for the pro audio, LED lighting, stage equipment and flight-case hardware sectors.”
The new Adam Hall showroom highlights the latest products and innovations from LD Systems and Palmer, the audio brands from Adam Hall Group.

In addition to the new Experience Center in Germany, the Adam Hall Group also has modern showrooms in Singapore, Barcelona, Poland and the United States. Those locations not only support sales activities but can also use for product demos and customer training. The new Experience Center at the company’s German headquarters also accommodates the newly founded Adam Hall Academy, which is also equipped with the latest technology, making it perfect for theoretical and practical training courses. Among other things, this features various computer-based workstations and an auditorium for up to 800 people, with fully configurable sound and lighting systems as well as stage technology. 

In conjunction with DEAplus (German Event Academy GmbH), the Adam Hall Academy offers a wide range of manufacturer-independent seminars, workshops and training in the areas of light, sound, rigging, video and media technology. Between June and December 2018 alone, there are already approximately 50 training days scheduled in both German and English. They are available to anyone interested in gaining a deeper insight into the industry and in developing their knowledge in the field of professional event technology.
Using the slogan Come Together, the new Adam Hall Experience Center even features a restaurant with the motto.

The Adam Hall Group offers a wide range of professional audio and lighting technology as well as stage equipment and flight-case hardware under its own brands LD Systems, Cameo, Gravity, Defender, Palmer, Adam Hall Stage Equipment and Adam Hall Hardware. |
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