PreSonus acquires loudspeaker manufacturer WorxAudio Technologies

June 18 2014, 17:25
PreSonus seems determined to expand into the professional loudspeaker market. Since announcing, in January 2013, the launch of a new range of PA speakers and studio monitors developed in partnership with David Gunness and Fulcrum Acoustic, the company has already managed to create an ambitious portfolio of advanced solutions. Now, PreSonus announced the acquisition of loudspeaker manufacturer WorxAudio Technologies.
WorxAudio was founded in 1979 by CEO and Director of Engineering Hugh Sarvis, designing and manufacturing a broad range of line array, point-source, sub-bass, stage monitor, and related loudspeaker systems and accessories. WorxAudio has established itself as a leading provider of loudspeaker systems in the mid to large church market, professional touring, and corporate AV channels.

In the photo: PreSonus Chairman Kevin Kouhig, WorxAudio founder Hugh Sarvis, and PreSonus CEO Jim Mack

With this acquisition, WorxAudio will significantly augment core elements of PreSonus’ professional loudspeaker development efforts, especially drivers, system and mechanical design, system tuning, and rigging system design. In addition, WorxAudio’s knowledge of the commercial sound and portable/touring markets will help PreSonus develop the infrastructure required to support the specific requirements of those customers, creating a strong player in the live-sound loudspeaker market.
“This is a logical move for us,” observes PreSonus CEO Jim Mack. “Our StudioLive AI series loudspeakers are great for small to medium-sized venues, but the advanced DSP platform utilized in the AI speaker line, including the optional Dante networking capability, is extremely valuable for systems designed for much larger venues and environments. The acquisition of WorxAudio significantly extends our product line to provide advanced networked loudspeaker systems to a much larger audience. Further, this acquisition brings us extremely valuable engineering system design expertise and technology, as well as loudspeaker manufacturing expertise.”
WorxAudio has gained considerable notoriety by placing near the top in several loudspeaker array shootouts, and they were the first company to implement AFMG’s advanced FIRMaker technology. According to AFMG’s Managing Director Stefan Feistel, WorxAudio was the first FIRmaker licensee to actually deliver impressive installs employing its revolutionary technology.
Being one of the fastest growing companies in the pro audio industry, PreSonus has a well-established worldwide sales channel and, in recent years, has significantly expanded its operations, marketing and branding, testing facilities, and technical/customer support. According to the PreSonus announcement, “the combined companies are expected to develop a broad range of loudspeakers for studio and stage, from low-cost, high-value products for musicians to advanced systems for mid-sized rental touring companies and systems integrators.”
“Like WorxAudio, PreSonus is engineering-driven,” comments Hugh Sarvis. “We’re excited about combining our engineering know-how with PreSonus’ networking, software, and signal-processing technology to develop groundbreaking and highly competitive new professional audio products.” |
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