Bluetooth Headset Sales to Grow 12% Over Next Five Years

July 9 2015, 04:00
Strategy Analytics reports that global Bluetooth headset revenue growth will improve modestly in 2016, even as mono headset sales volumes continue steady declines. Challenges, including price pressures and ongoing competition from wired headphones, continue to pressure the industry.

A brand new report by market research firm Strategy Analytics shows that one bright spot can be found in the stereo headphones market, which is growing at an above-average rate, as model diversity and distribution channels accelerate. Key players to watch in stereo Bluetooth include Sony, Jabra, Samsung, Plantronics and others. Strategy Analytics’ extensive report provides historic data and forecasts worldwide for Bluetooth headset wholesale revenues by price-tier segment, from 2001 to 2020.

Strategy Analytics reports global Bluetooth headset sales will grow 12% during the next five years. Global Bluetooth headset revenue growth will improve modestly in 2016. While mono headset volumes are slipping in most regions, with only slight signs of growth in a few emerging markets like Africa and the Middle East, the stereo Bluetooth headset category is rising steadily. However, competition from corded headphones was intense in 2014 and remains so this year. 

In this report, Strategy Analytics found that despite fierce rivalry and market fragmentation, Plantronics, Jabra, Samsung and LG are the big 4 Bluetooth headset vendors that dominate the global industry in 2015.

This report forecasts worldwide Bluetooth headset sales by region, for mono and stereo, in-box and after-market, from 2001 to 2020. It also contains global Bluetooth headset marketshare for the world’s 7 largest vendors in 2005 to 2020. The report goes on to forecast global Bluetooth speakerphone sales by region and attach-rate from 2008 to 2020.

A related report from Strategy Analytics forecasts global Bluetooth phone sales to grow by +22% during the next five years. Bluetooth is one of the most popular wireless technologies found in smartphones and feature phones today and continues to enable the connected home, car, office and wearables.
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