NAMM (The National Association of Music Merchants), the largest global not-for-profit music trade organization, has announced its initial lineup of events and exhibits for The 2025 NAMM Show, taking place at the Anaheim Convention Center January 21–25, with events beginning on Tuesday, January 21. Exhibits start January 23, creating nonstop energy through late Saturday evening, January 25, 2025. Major brands are back in full force to NAMM Show!
"The NAMM Show continues to evolve based on our members’ needs, and we have heard loud and clear that we need more opportunities to network and extend our robust education offerings, while also focusing on the core exhibit hours and buying power that are the cornerstone of the week," explains John Mlynczak, president and CEO of NAMM. "The 2025 NAMM Show will kick off five days and nights with a schedule that ensures each community and attendee can have the personalized experience they need to be successful in their business and profession."
The expansion of event dates allows The NAMM Show to offer even more robust education programs for every NAMM member, including retail, brands, pro audio, entertainment technology, music education and music technology professionals, as well as tracks for artists and college music business students. Tuesday and Wednesday will include more long-form, workshop-style opportunities for attendees to dig deeper into relevant topics that will help grow our industry.
To help ensure that networking leads to success in business, more global networking receptions will take place earlier in the week, allowing attendees to make vital connections right away that will lead to focused opportunities when the exhibits are open for business. A full list of 2025 NAMM Show exhibitors, companies and brands from around the globe can now be found online.
NAMM will continue to announce, throughout the fall and winter, new additions to exhibits and events as well as must-see artists and performances that will make The 2025 NAMM Show the ultimate destination for the global music industry. The initial NAMM Week 2025 Schedule is now online.
Tuesday, January 21 it will be the NAMM Foundation Day of Networking and Education offerings for exhibiting brands, plus the International Networking Reception. Wednesday, January 22 is Global Media Day, featuring iconic brands and formal executive remarks that focus on new music industry product introductions from top music brands to startups. There will be also education sessions and workshops and the Top 100 Dealer Awards ceremony.
Thursday, January 23 the show starts, with the Industry Insights breakfast session with NAMM President and CEO John Mlynczak, along with music industry special guests. Exhibits open 10am to 6pm at the Anaheim Convention Center. That night is the TEC Awards ceremony. Friday, January 24 its Parnelli Awards night. And Saturday, January 25 there's the Best in Show awards, with exhibits closing at 5pm, just before party time and the SheRocks Awards night.
Brands Return to the Show
Gibson, Marshall, Fender, PreSonus and Roland Corporation are just some of the brands that have already announced to return to exhibit at the NAMM Show. Roland was the latest company to confirm it will exhibit and announce multiple new products at the show, Roland will bring together its renowned brands: Roland, BOSS, Drum Workshop (DW), PDP, and Latin Percussion (LP). In addition to in-person brand and product experiences, “NAMM All Access from the Roland Studio” will provide a curated stream of digital content, allowing music fans worldwide to get a behind-the-scenes look at the NAMM experience, directly from Roland.
"NAMM is an extraordinary event to connect in person with our audience and allow them to explore our latest product innovation firsthand. With ‘NAMM All Access from the Roland Studio,’ we’re offering our partners and musicians everywhere an insider’s view of our brands at NAMM,” said Matt Wechsler, CMO of Roland Corporation. “This experience is designed to inspire creativity, with hands-on playing opportunities and exclusive content that brings the NAMM experience directly to musicians worldwide.”
Also Marshall, the company behind the most famous amps in rock’n’roll history, announced its return to NAMM, following a five-year absence and now under new ownership and management. Marshall Group CEO Jeremy de Maillard said the decision to attend next January’s show was an opportunity for the company to celebrate its much-loved amplifiers and to introduce them to a new generation of music lovers.
"Marshall amps have earned a special place in music history and we’re excited about connecting with our fans and customers at this globally important event,” de Maillard said. “We have some great plans for showcasing the best that Marshall has to offer in hand-built amps while introducing several new products to the Marshall portfolio.”
"It’s wonderful to see us returning to NAMM to showcase our dedication to the amps business and for preserving the Marshall legacy for the next generation of musicians,” said Terry Marshall, Jim’s son and board member of Marshall Group.
Marshall Group has invested heavily in its amps business since the group was created in March 2023 and is committed to increasing the development and production of amps at its historic Milton Keynes factory. Marshall’s skilled workforce has benefited from Marshall Group’s investment in the business, which has seen them provided with new tools and equipment so they can continue delivering the finest hand-built amps in the world. Underscoring its commitment to valve amps, Marshall launched the Studio JTM last year and it continues to expand the popular range.
In addition to its amplifiers, headphones and portable speakers, Marshall Group also owns Natal drums, a recording studio and a record label enabling it to equip today’s musicians in every step of their journey.
Professional Audio
The pro audio section of the NAMM Show is also expected to expand in 2025. NAMM has maximized the show's exhibit and demo space, so professionals will have their best-ever opportunity to get hands-on with the latest in pro audio technology. These new product introductions will be complemented by a full suite of educational sessions and training opportunities for professionals in live sound, recording and music technology.
Tens of thousands of global professionals will pour into the Anaheim Convention Center exhibit halls, ready to do business with pro audio’s leading brands. Hearing and experiencing new products and technologies is a vital part of The NAMM Show, and all available floor space in ACC North — the home of pro audio — has been dedicated to this experience.
"One of the main reasons that audio professionals come to The NAMM Show is to hear the latest equipment from the biggest pro audio brands," says Mlynczak. "We are making that easier than ever before with more demo space for our exhibitors and more opportunities for our members to hear what state-of-the-art truly sounds like."
In addition to the demo spaces, visitors will have the opportunity to interact with the leading manufacturers in pro audio. Among the brands joining their peers in ACC North will be L-Acoustics, d&b audiotechnik, DiGiCo, Adamson Systems Engineering, EAW, Meyer Sound, Solid State Logic, Audinate, Blackmagic Design, Shure, Genelec, Avid, QSC, Sennheiser, Alcons Audio, RCF, Electro-Voice, Neutrik, DPA Microphones, Waves, Sony, Mackie, PMC, Allen & Heath, FBT and Schoeps Microphones. Those and dozens more are set to help make this one of the biggest NAMM shows on record for audio.
Outside the exhibit hall, NAMM members can participate in official Dante training by Audinate with sessions on January 22 to 24.
2025 NAMM Show
Events • Jan 21–25 | Exhibits • Jan 23–25 | Anaheim Convention Center
www.namm.org/thenammshow
To exhibit at the 2025 NAMM Show please visit https://www.namm.org/thenammshow/exhibit.
To attend and register for 2025 NAMM Show please visit https://www.namm.org/thenammshow/attend.
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2025 NAMM Show Expands to Five Days of Events With Three Days of Exhibits
November 18 2024, 14:10
NAMM (The National Association of Music Merchants), the largest global not-for-profit music trade organization, has announced its initial lineup of events and exhibits for The 2025 NAMM Show, taking place at the Anaheim Convention Center January 21–25, with events beginning on Tuesday, January 21. Exhibits start January 23, creating nonstop energy through late Saturday evening, January 25, 2025. Major brands are back in full force to NAMM Show!